[Nishan Singh] In light of the online shopping trend, intellectual property proprietors face new challenges with the enforcement of their rights against new forms of unauthorised use across millions of websites, in multiple languages and domains. Enforcement of rights is costly and difficult in the online environment, so companies are advised to implement methods of proactively deterring infringement before it occurs. |
[Nishan Singh] Let's take a look at the state of the film industry in South Africa, and why it's necessary to register your creative work. |