Ingrid von Stein is the founder and MD of Indigo Zebra Communications, NGO Marketing (www.ngomarketing.co.za) and BizRadio (www.bizradio.co.za; Facebook), South Africa's first dedicated online radio and live social media platform serving the business community. She is a strategist, brand architect and crisis communications specialist who has been innovating the communications industry in Africa for over two decades. Email her on and follow @littlezebra on Twitter.