I am intrigued to see how important awards are within different industries. For example, the Exhibition and Events industry awards stand builders for outstanding custom stands which they design and build. A lot of these awards are subjective, and some say are biased because you don't have completely independent judges. How much does something like this affect the perception of the award to your target market, if at all?
I like it! I think the brand change reflects a more modern, relevant company, and also communicates Cobra's determination to stay competitive in the market. Its also simple, and not too radical, but at the same time fresh. Well done!