Profile

Solly Moeng is a tested General Manager with specialisation in holistic Brand Management and Strategic Marketing & Communications. His tertiary and professional careers have taken him to Canada, USA, and France (where he also completed his French MA Degree) over the last fourteen years. In destination marketing, he was South African Tourism's Marketing Manager in Canada before being appointed to head the organisations operations in the USA where, as Country Manager, based in New York, he was tasked with managing the changes in the way South Africa had been positioned in the US market and in rolling out the country's new growth strategy. This was done soon after the September 11th, 2001 attacks on the World Trade Centre Towers in Manhattan (NY) when many Americans were weary of travelling abroad. Soweto born Solly is also fully fluent in French. He has also occupied Marketing & Communications Manager position for CapeNature and the South African Biodiversity Institute, which manages the world famous Kirstenbosch National Botanical Garden, Cape Town, South Africa. Solly also completed the IMM's Post-Graduate Diploma in Marketing and is currently enrolled in a part-time BA Honours Programme in Brand Leadership with the industry respected Vega School of Branding.

He has led teams of consultants that:
Assessed the Brand Architecture and developed a new Brand Strategy for Eastern Cape Tourism Board;
Developed and implemented a national Public Relations & Corporate Communications Strategy for Metrorail. This project also involved the development and production of Metrorail's bi-monthly newsletter;
Developed a Brand Strategy for the erstwhile Cape Oil & Gas Initiative (Cogsi), now renamed South African Oil & Gas Alliance (SAOGA), after a thorough research and business strategy assessment process;
Got appointed to conduct an assessment of the Hotel Formule 1 Brand, part of the Accor Hospitality Group;
Rendered PR & Communications Services to Chevron South Africa (Pty) Ltd.
Render PR & Communications services to the Cape Winelands District Municipality and to Lesedi Nuclear Services.

Solly Moeng currently manages Cape Town based DonValley Brand, Marketing & Communications (www.donvalley.co.za).


Below are some of his extra corporate activities and memberships:
Recent ex-President: French South Africa Chamber of Commerce & Industry, Cape Chapter
Vice-Chairman: Old Mutual 2 Oceans Marathon
Accredited Public Relations Practitioner (APR) and Western Cape Executive Committee Member: Public Relations Institute of Southern Africa (PRISA)
Member: International Association of Business Communicators (IABC)
Member: Marketing Association of South Africa
Western Cape Committee Member: Southern African Freelancers Association (SAFREA)
Guest Examiner (2010 & 2011): UCT Electrical Engineering students presentations for Professional Communication Studies

Solly is also a regular writer for the Cape Times and writes commissioned articles for a number of other publications. He also speaks fluent French.

Leisure Activities: Gym (3 - 5 times a week) spinning, running - including half-marathons - cycling, cinema, books, current affairs, outdoors (lots of travel, nature reserves and some hiking), travel, food & wine, in-line skating, skiing, etc.