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Rudolph Philander

Branch and Sales Manager at TDS Directory Operations (PTY)Ltd
Location:Windhoek, Namibia


I really live for challenges. It allows me to put into practice my expertise, knowledge and my ability to adapt and succeed.
Rudolph Philander
Incorrect media planning is costly
The article deals with media in general with the only exception of a billboard example being used. This could just as well have been an example of an electronic or print medium. In my opinion it is a matter of creative first (the creating of the message based on the brief and the demographics of the target market of course) then only can the message be delivered (media). Does the delivery of a message come before the content/message? I think not...
Posted on 15 Jan 2013 09:58
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