Thanks for a refreshing perspective on what is mostly painted as a depressing topic.
We live in a world of duality, where we have up and down, hot and cold, crisis and opportunity. The one doesn't exist without the other, they are just two ends of the same stick. So, I guess, all that remains is for us to decide what end of the stick we want to focus on. |
Roger, this is an excellent article, thank you.
With print space decreasing, PR practitioners need to learn the tools and ideas behind online PR. There are still so few agencies that really understand social media and webPR.
Of course, traditional PR will always be there, but going online can give incredible value to clients. |
"Better to do something imperfectly than to do nothing flawlessly!" - Robert H Schuller.
Great article Sarah, there is so much that businesses can start to do on their own.
Learning about online PR is a good, cost-effective start. If I remember correctly, you and Tim from Quirk will be presenting some webPR ideas at the next PR-Net meeting next week?
Also, the PR Success Strategies For Your Business conference (on 20 Nov in Cape Town) is going to be jam-packed full of valuable insights into PR, publicity, webPR, social networking, media relations and more. Find out more here: http://www.encyclomedia.co.za/events/ |
| Well done on the challenge! |
Many PR professionals and marketers are hesitant to offer journalists any other content that may take the shine off their brands or campaigns. But the truth is that the journalist needs to create a balanced view anyway and they are (mostly) going to look for alternative sources of information, which may support or conflict with the original media release.
If you are able to provide the journalist with other sources of information upfront, you'll help them get what they need - the first step in building a good relationship. |
| Well done to you, Nicole and your team! |
| Thanks for the great summary Eve. |
Thanks for your comment, I obviously didn't put my point across clearly. I'm not suggesting that the credibility of these awards is not important, not at all. It is critically important and you'll see that I spoke about this further on my blog post on practicalrelations.com.
What I would like to suggest though, is that we put any issues with PRISA aside just for a moment and simply congratulate those companies who took the initiative to submit their entries. While others argue about the awards, the award winners are getting recognition for their work and impressing their clients. There's nothing wrong with that.
Of course, for the sake of the sustainability of these awards and the credibility that the certificates and trophies hold, it's very important to ensure that the judging is done correctly. It's in everyone's interest. |
| Well done on the new client. |
Hi Zee.
An optimised press release (or optimised media release) is a release, written for online media, that has been optimised for search engines. It uses strategically placed keywords in the text that can be picked up and indexed by search engines. This means that if your media release is published online with the correct keywords, it can be found on Google by anyone searching for those keywords, thereby expanding the reach and exposure of your media release.
The great thing about optimising your media releases is that you will reach a far wider audience of internet users (not just journalists) already searching for your particular product, brand, company or event. With good keyword research, a few search engine optimisation (SEO) techniques and a well-written article, you'll be able to reach the perfect target audience - the people looking for the information you're providing.
I hope this helps. Contact me (Robynn) on 021 552 8096 if you need some advice on this. |
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