Dark social and the abyss
Dark social and the abyss

Viral content stems from dark social, the place where you send to your tight network. It's content that's controversial, inspiring, entertaining and not necessarily what you want to be sharing in the broad daylight of your traditional social media channels...

By Elena Protulis 14 hours ago

Screen grabs from the ad.
#OrchidsandOnions: Nike's Caster Semenya ad just does it

Great marketing is one thing, poor customer service and incompetence is another - and that's why Telkom gets both an Orchid and an Onion this week...

By Brendan Seery 15 hours ago

Promoted content

Not all marketers can help you be authentic

Authenticity is one of the new watchwords of the marketing world and it is most crucial for B2B operations. But one of the best ways to achieve it is through subject matter experts sharing their knowledge...

By Brian Holmes, Issued by Scarlet Letter 1 day ago

Finalists announced for Africa women entrepreneurs awards

The Africa Women Innovation and Entrepreneurship Forum has officially announced the finalists for AWIEF Awards 2018...

17 hours ago

The role of memory and media in converting consumers for brand growth

At Spark Media's annual event in which a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 17 hours ago

6 top tips for effective customer engagement on mobile

Speaking at this year's annual PriceCheck Awards ceremony, CEO Kevin Tucker noted that the Tech and E-commerce Awards are more important than ever before...

By Lynette Hundermark 16 hours ago

Primedia Broadcasting wins Media Owner of the Year Award

The greatest accolades are the ones that we receive from our clients. This is why Primedia Broadcasting is elated to have won the 2018 MOST Awards Media Owner Radio Award...

Issued by Primedia Broadcasting 16 hours ago

Building a business while fighting breast cancer

This Breast Cancer Awareness Month, George Wyngaardt shares how his wife, Jade Wyngaardt started a digital marketing agency while fighting stage 3 breast cancer...

By George Wyngaardt 14 hours ago

MOST Awards honours Kaya FM MD as industry legend

Kaya FM managing director, Greg Maloka, was honoured at the prestigious 10th MOST Awards that took place at the Wanderers Club in Illovo...

Issued by Kaya FM 95.9 16 hours ago

The Citizen journalist awarded at Standard Bank Sikuvile Journalism Awards

The Citizen's photographer Jacques Nelles won the Upcoming/Rising Star award at the prestigious Standard Bank Sikuvile Journalism Awards on Thursday evening, 13 September...

Issued by The Citizen 17 hours ago

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