Summary:

My 20-year copywriting career has spanned several advertising agencies (including Young&Rubicam, TBWA Hunt Lascaris, Tequila and Red Nail) and two radio stations (94.7 Highveld Stereo and Jacaranda FM). I have over the past seven years built a successful home-based business as a freelance writer serving a small base of clients including a variety of small to medium businesses, design shops and advertising agencies. I develop written content across a broad spectrum of mediums and my functions frequently extend into areas such as research, account management, marketing strategy and media buying.

Specialties:

I develop concepts and write content on a multitude of subjects across a variety of mediums: web, email, e-zines, customer magazines, in house/corporate publications, radio, print, brochures, guides, press releases, profiles, proposals and, more recently, blogs and social media pages. It's easy when you find those simple gems of truth; writing authentically is just sharing what's already there.