| Hi Petros, Despite the hype and the failures over mobility, at Maximizer CRM we believe Mobile with a real business purpose has come of age. Use of our product with access via tablet and smartphone has increased significantly over 2012 and according to our local South African partner, Camsoft, this topic is a key driver in the decision making of execs looking to deploy a new business solution. Want to know more? http://www.maximizercrm.co.za/pages/index_mobile_crm_Overview.htm |
A good CRM platform is certainly becoming a necessity in today’s marketplace – whether a company is a large international player or a locally-focused SME. But when first implementing or even upgrading a CRM system, companies need to focus on core functionality and usability rather than the latest bells and whistles.
First and foremost, it is crucial to determine not just the organization’s needs but those of the individuals who will actually be using the software – what will make their jobs easier and boost their productivity. Therefore, when implementing a new CRM system or upgrading an existing platform, it is essential to test and monitor the functions that people really do use and rely on in their day-to-day business. In the initial phase, users will often say they absolutely need a specific capability or would love to have a certain cool feature – only to discover that they almost never use it. Companies need to build this understanding into their pilot processes.
While there is any number of complex and unusual features that can be attached to a CRM system, it is only worth investing in these elements if they are actually used over the long term to boost sales, enhance customer service, and generally improve interactions to increase customer loyalty and profitability. Firms need to determine which add-ons really will work for them. It makes little sense paying for features that are not utilised in the end and thus do little to improve the efficiency of sales, service and marketing.
-Mike Richardson, Managing Director EMEA, Maximizer Software |
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