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Mandy de Waal & Janice Spark's profile on Bizcommunity

Brands of the Year - Idea Engineers

[Mandy de Waal & Janice Spark] Janice Spark and Mandy de Waal, founders of Idea Engineers, offer a guided tour past the winning and losing brands of 2004.

Posted 8 years ago | Like
Brand America's deteriorating image bad for business - Idea Engineers

[Mandy de Waal & Janice Spark] Recent research shows that American brands are facing a deepening image crisis in the wake of a series of corporate scandals and the war in Iraq. Although US-based multinational companies are starting to explore ways of restoring the shine to the Stars and Stripes, there are no quick fixes to the perception problems America faces, write Mandy de Waal and Janice Spark, founding partners at Idea Engineers.

Posted 8 years ago | Like

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