De Waal and Spark are the founding partners of Idea Engineers, the brand and reputation consultancy that helps companies enhance market share, profitability and customer loyalty by managing and protecting their brand. Founded in 2002, Idea Engineers has enjoyed rapid growth with clients that include UUNET, Gold Reef City, Nashua Mobile, Consology, Valvoline, Can!do and the South African Post Office. Idea Engineers is situated in Woodmead, Sandton. More information on Idea Engineers is available at www.ideaengineers.co.za.