I create, integrate and automate social media from blogs to smart phone applications for marketing applications.

For social media to be successful you'll have to define a solid foundation and then built it. It's great to reach for the clouds and establishing the firm launch pad will make this possible; when you do this humility then we will make a great team.


You want integration because from integration comes automation:

Automation does not mean laziness: I believe you should always be seen as human but when it gets to cross pollination of social networks then why not? For example, someone reads your article why should she not have an automated button (Facebook Like) that shares it with her Facebook friends?

There are two main streams of integration; the one is the integration of your social media tools to operate as one and the other is the system surrounding social media. The one we will concentrate on is the integration of various tools from a technical point of view; for example, how do your blog communicate with Facebook, Twitter, Youtube and the other way around.

Traditionally, in the physical world, The Business may create valuable information and may share this info with clients but have to duplicate the effort, over and over.

This is because physical information can only be shared when a lot of resistance is overcome.

Compare this to the e-world where sharing is free and virtually resistance free. The question, the Business needs to answer, is how can it utilise online media to create sharable information once, then create more and more, and allowing fans to centrally create more business info as well?

The answer is in creating a funnel.