I believe the problem... ( and it stems from most marketing/agency/brand people) .... is the same as the LSM issue. Over the years, i can count on one hand the number of company's/brands who present their target markets as anything other than Age 16-25 and LSM 8,9 & 10 as their core targets. Being over 40 or perhaps a lower LSM is stigmatised and makes products seem lower in value, old fashioned or boring etc. Quite possibly having a mature editor also adds fuel to those perceptions.
Quite frankly I believe that there is lots to be said for carving a niche for yourself in business and no doubt, if someone has the balls to stick with this strategy at Femina, they may show a very different result in a year's time. Good Luck Femina! |
| There is no question about the demand for mobile advertising, the problem is South African inventory. SA has a huge appetite for mobile advertising, we are just not able to fill the demand as there is still very little local inventory, which means that international mobile sites are the ones making all the money. |
| I think the lack of action to address the reality of the South African market and indeed Africa is criminal! FIFA has an approach to ticket sales that in no way corresponds with the reality of accessibility to banking accounts or the internet. Use mobile technologies which can address both access and security. WAke the hell up Jordaan and don't let FIFA tell you how to reach our market. It is sad to read how many people have attempted and I know for a fact that many dream to get a ticket to one of the world cup games but are marginalised by the current processes. Shame on the LOC!!!! |
Hi Rob,
How can I get hold of you to discuss. Please contact me at gloria@g3mobile.co.za
Many thanks
Gloria |
To give more context to how Social media can make a difference in randing and consumerism in south Africa it is important to assess which channel was used? Was it online or mobile or both. Chances are where Social Media is not performing in line with the hype is that it was deployed only online and this is THE fatal error when engaging SM strategy in SA. It is IMPERATIVE that a mobile channel be used as common sense will tell you that we (SA) have leap frogged the PC and access our internet via mobile phones using either mobile internet or WAP....for more read my blog www.g3mobile.co.za
Hope this answers some of your questions... |
| Well done, sounds awesome.... |
| Couldn't agree with you more, however I find often its more like clients are from Earth and agencies are from Mercury! All hot on ideas and grand schemes and clients just want to sell more product! That is where the relationships break down. |
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