| It's great to see organisations implementing initiatives that are in line with the Consumer Protection Act (which will come into effect in October 2010). This "easy-to-read, easy-to-understand labelling system" is a perfect example of what the Act aims to achieve: to protect consumers from unscrupulous businesses and empower them to make wise purchasing decisions. Well done Tiger Brands! |
| Hats off to The Foschini Group and Learn to Earn, this is a fantastic initiative and will hopefully set the ball rolling for other organisations to invest in similar projects. |
| This is really valuable advice, particularly in the current economic climate. I think that companies really need to make your second point, about the value of the experience, part of their core strategies and invest time and resources in training their staff properly to ensure that their customers receive great service as a rule rather than an exception. Some SA companies are already making a concerted effort to pick up their game when it comes to customer service, which is evident from the results of the Ask Afrika Trust Barometer. Click on the following link to read a summary of the results:http://www.getclosure.co.za/The-results-of-the-Ask-Afrika-Trust-Barometer/gca647 |
| There is some really practical and useful advice here, thank you. On your point about engaging with customers, I’d like to add that in order to really understand and tap into the local market, it is essential to listen and respond to your customers’ feedback. Based on the lessons learnt working at getclosure, we’ve put together some pointers on “How to effectively harness the power of feedback” which is worth a read if you’re serious about growing your brand responsibly and effectively: http://www.getclosure.co.za/How-to-effectively-harness-the-power-of-feedback/gca655 |
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