| I agree with Michele and Magnum Octopus - poorly planned research, irrespective of cost or speed will result in poor data, insights and conclusions. MROCs are different as Michele said and can offer great insight with direction - but simply scraping info from a forum is problematic as mentioned. Also, I do believe that focus groups still have their place and offer valuable insights, given that the research is of course done systematic and in line with good research principles. |
| I agree with this sentiment and I think a lot of advances have been made since. MROCs (http://bit.ly/QlH4Gt) are one way in which the focus group mentality can be overcome - especially in long-term communities where it becomes very similar to actual communities such as the 4x4 forums etc. Clients need to be more critical of the methodologies that are the status quo. |
| Also - if they state that they actually offer them, we will correct this post of course :) |
| Hi Annie, we also saw that - although they are talking about MROCs they never actually mention that they offer them? We checked their website etc and there is no mention of it. It just seems like a general write up of MROCs? |
Angola
Botswana
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Zimbabwe
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Ghana
Nigeria
Kenya
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Tanzania
Mauritius
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Egypt
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