SkillsDigital & Online Marketing, Mobile Marketing, Entepreneur and Retail, Staff development & mentorship, Sales Management, Executive, B2B Sales, B2C Sales, Leadership skills
|Siemens Business Systems|
|Final year subjects||:||Business Systems|
|Institution||:||Siemens South Africa|
|Final year subjects||:||Digital and Analogue Microwave
Transmission Architecture - Optic Fiber Ring Feed
Mobile is now mainstream. Mobile technology has come into its own over the past few years, emerging from being a new technology to a mature one, with mobile websites (mobisites) and mobile communication being seen as mainstream channels to communicate with people. Here are some examples of this and how things will evolve in 2011 in the mobile and particularly the mobile marketing sphere.
Eddie Groenewald 21 Jan 2011
Traditional media needs to evolve. Corporates have used mobile marketing in many ways to bypass traditional media's role. While direct marketing has been around for many years, mobile technology has made it far more sophisticated and effective.
Eddie Groenewald 29 Sep 2010
This year is set to be a big year for the country because of the 2010 FIFA World Cup coming to South Africa. But it's also big, given the country is coming out of a recession. Cost-cutting and optimisation are key for companies this year, and mobile technology provides a number of ways for companies to improve efficiencies, while reducing costs.
Eddie Groenewald 15 Jan 2010
The Regulation of Interception of Communications and Provision of Communication-Related Information Act (RICA) has come into effect and, apart from the administrative nightmare of having the act implemented, the industry has been left wondering what the implications of the act will be.
Eddie Groenewald 7 Dec 2009
The US$90 million class action lawsuit in the US against a company for the implementation of a mobile marketing campaign highlights the need for companies embarking on such initiatives to ensure that campaigns comply with legislation and are well-administrated.
Eddie Groenewald 15 Oct 2009
Mobile technology is providing effective answers to companies and consumers trying to find their way through the information age, says CEO of Multimedia Solutions Eddie Groenewald, who also reckons that with the rise of cyberspace, companies wanting to communicate to consumers have a huge challenge in trying to do so.
Eddie Groenewald 10 Sep 2008
Mobile marketing is becoming the flavour of the month. We're seeing mobile marketing events starting to happen, newspapers running surveys, and local and international journalists calling Multimedia Solutions wanting to know more about the market. We've also seen the largest mobile advertising network in the world, AdMob, enter the local market.
Eddie Groenewald 22 Aug 2008
The mobile channel is no longer just a support channel to Internet and other media. Mobile websites (mobisites) now stand on their own as tools to interact directly with people who have access to the Internet and those who do not in South Africa.
Eddie Groenewald 12 Aug 2008
Mobile marketing requires careful up-front planning and campaign management to ensure the best possible experience for customers. The days of crafting a message and hitting the send button to the base of customer cellphones are over. Companies need to think about what they want to say, how they are going to say it, when the campaign will roll out and managing the response from customers.
Eddie Groenewald 20 Jun 2008
After my previous column on Bizcommunity.com, a reader posted a comment stating that in the event of him being a business owner (which he is not) the column had failed to dissuade him from using SMS. While I have written on subjects like this before, I thought some practical examples may help to answer the question.
Eddie Groenewald 5 Jun 2008
Marketers using SMS as their only form of mobile marketing need to move onto the greener fields of mobile marketing. While SMS is extremely effective under certain circumstances, it's very limited, given the fact that it can only hold 160 characters per message. It also generally has a negative experience associated with it, which does not assist in building positive brand interactions.
Eddie Groenewald 22 May 2008
There has been a lot of focus on Africa as the final frontier for the world of cellphones. With first world mobile markets in the East and West having rapidly matured and the explosion of mobile services in Latin America, Africa was the last place cellular networks and handset manufactures looked to for significant growth. But recent stats released by Admob, the world's largest mobile advertiser, have shown startling statistics about Africa.
Eddie Groenewald 18 Jan 2008
John Wanamaker is considered by many as the father of modern advertising. The American merchant's famous quote identifies the age-old conundrum faced by advertisers: “Half the money I spend on advertising is wasted. The trouble is, I do not know which half.”
Eddie Groenewald 5 Dec 2007
I laughed. I could not help it, but it was the end of the day and I read a blog on News24 from a consumer who had a bee in his bonnet about poor advertising and spared no adjective in making his point. Clearly the writer was unimpressed by the advert's attempts to make a connection with him. If anything, the advert seemed to have the opposite effect.
Eddie Groenewald 24 Oct 2007
The introduction of barcodes into MMS means that MMS can now be used for both digital vouchers and ticketing, positioning the technology to be used in a variety of services in the run-up to 2010. While the barcode is used to validate the MMS as a ticket or voucher, MMS is also able to contain additional information about the event or shop/shopping centres where the voucher can be used.
Eddie Groenewald 18 Sep 2007