Your comment really adds value to this discussion, thanks. Let's see what you can do if you're so willing to dish it out.Posted on 12 Nov 2009 17:54

I hear you Arthur. Ndebele artwork may be unique, but ask one foreigner if they're familiar with Ndebele art or its origins, and they wouldn't have a clue. Show them our flag and you're more likely to get a better response. And besides that, our flag is based on Ndebele lines and vibrant colours anyway.

We can disagree with the design, and criticise that using the flag is unoriginal, but we aren't the target market. This logo wasn't designed for South Africans.

On its own, the logo doesn't have much strength, but attached to a marketing device with more substance (product, video, print, website, whatever) it serves the purpose of creating association and familiarity, and does so without distracting from the subject matter. I feel that this is where the black and white is key, giving it the flexibility to be used on any colour or texture, without immediately distracting or detracting from the primary subject.

Unfortunately we haven't seen this logo in context yet so I could be jumping the gun, but I do think it has the potential to be effective.Posted on 12 Nov 2009 17:50