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Andre Rademan

Technical Director Bizcommunity.com
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Andre Rademan commented on Creative vertigo: the spin of the ICANN branding revolution
In my view this was done to generate more revenue for registrars and I'm sad the integrity of ICANN has been compromised by greedy lobbying.

Suddenly brands have to spend huge amounts to pro-actively protect its IP and also stake its claim on keywords before others do. Any site name would now be possible: coka.cola, red.bull, energy.drink, drink.energy etc. The large brands who spend the most will win.
Posted 6 months ago | Like
Search Engine Marketing

[Andre Rademan] ALL marketing professionals should know about search engine optimisation! It offers the greatest ROI out of any internet marketing spend. If your customer spends time on the internet then you need an internet marketing strategy - and that includes most brands.

Posted 10 years ago | Like (1) | You like this
Electronic game advertising is set to grow

[Andre Rademan] Very few of us realise that electronic games offer a medium which can be used for advertising. A Red Bull ad appeared on the original PlayStation after an intense game. Also check how Media24 uses a game to engage Media Planners with the Quest for Gold and Tuning Quasimodo games.

Posted 10 years ago | Like (1) | You like this
The World's Online Populations

[Andre Rademan] CyberAtlas keeps an updated list of how many people are online in every country with the winners being United States (168m), Germany (26m), Japan (22m). South Africa comes in at 1.5 million users (Nielsen//NetRatings). The percentages of people online indicating the extent of the digital divide are United States (60%), UK (55%), Germany (31%), Italy (19%), France (18%) and South Africa (3.5%).

Posted 10 years ago | Like (1) | You like this
Ad Racism Hearings

[Andre Rademan] The first day of the Communications committee's two-day hearings into racism in the ad industry was covered by the Mail & Guardian and Chris Moerdyk published his whole submission on MarketingWeb. Why does the Communications committee not publish all submissions on the internet?

Posted 10 years ago | Like
Gartner Predicts 2002

[Andre Rademan] Here are 10 of the most important predictions by Gartner for 2002, covering areas such as IT, CRM and the web.

Posted 10 years ago | Like
Andre Rademan
[Marketing & Media] Interview with the man behind Google+ development, Joseph Smarr: http://anyasq.com/79-im-a-technical-lead-on-the-google+-team
Posted 10 months ago | Like
Andre Rademan
[Marketing & Media] Avaaz.org created a petition for SA's Secrecy Bill:
http://www.avaaz.org/en/south_africa_stop_the_secrecy_bill
Posted 11 months ago | Like
Andre Rademan commented on SA, Africa's most valuable nation brand
Isn't it time the SA government purchased southafrica.com? It is currently owned by New Media Holdings and a few million (even tens of million) paid for it would be worth it to promote the country properly. Tourism is contributing about R200 billion to the SA economy annually. By how many percent would an excellent southafrica.com site increase tourism (coupled with branding of southafrica.com on all marketing material)?
Posted 1 year ago | Like
Andre Rademan commented on The conscious brand is the future
Thanks Louise for highlighting a very worthwhile cause.

Hope it will take place again next year, bigger and better. If so, would love to be there.
Posted 2 years ago | Like

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