Conceptualised by Cape Town agency FoxP2, the campaign ‘Tortoise', ‘Seagull' and ‘Chicken', sees animals exhibiting jaw-dropping feats of strength, all thanks to a healthy dose of dairy (together with a gentle nudge from the animation department at Black Ginger).
Aside from getting a seagull to snatch a killer whale from the sea at the exact same time the cameras were rolling, other challenges included waiting 61 takes for a chicken to play ball. And if you've ever wondered what a tortoise looks like without his shell, watch the ads and you'll find out.
Clever and amusing, the ads are intentionally produced to look low-fi - a slight deviation for Bruno who has steadily been gaining a reputation for his artfully created pictures. With 10 ads (and counting) under his belt this year alone, 2009 is proving to be a Giant year for Bruno Bossi and his producer, Kirsten Clarence.
Creative Director: Andrew Whitehouse & Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Dana Aires
Producer: Katherine Tripp
Music: Theo Crous
Post Production: Black Ginger