Together with highly regarded new addition, Maryke Mouton, the World Wide Creative team is handling sought-after PPC accounts both in South Africa and the United Kingdom. PPC: one of the fastest growing forms of marketing in SA
Pay-per-click (PPC) advertising is one of the fastest growing forms of marketing in South Africa. Clients are largely attracted due to its accuracy, measurability and accountability. World Wide Creative manages large annual PPC accounts for blue chip clients such as Virgin Mobile and SA Gold Coin Exchange, and a long-standing stable of local and international firms, in sectors ranging from e-commerce to tourism.
Current Managing Director Mike Perk, who formerly headed up the department, is glowing about his new team members: "Michèle comes with a stellar track record. Previously one of the star performers at a renowned online gambling firm, Michèle brings a seniority to our fast growing web marketing team. With Michèle and Maryke on board, the World Wide Creative team has already extracted spectacular results from our clients' campaigns." Aggressively pursuing results
Macnab is particularly confident that her growing team is going to make an impact in search-marketing circles: "Many PPC campaigns are driven largely by standard conveyor-belt strategies. At World Wide Creative we are aggressively pursuing results driven by deeper insight, integration and creativity.
"Our biggest differentiator is that we're working with the developers, designers and client-side marketing teams to ensure that we're not just driving traffic - we're ensuring conversion when visitors arrive at a landing page. The problem with so many paid search campaigns is that a visitor will arrive on a website page and then run screaming due to poor design, lack of relevance or just poor usability."
Mike Perk is passionate on the subject of usability. "We're big believers in an integrated approach. World Wide Creative has a usability room where we observe members of focus groups to ensure that the web pages we're sending the masses of visitors to are actually working. The PPC team members work closely together with our clients to guarantee that the sites are optimised for success, from attracting traffic to converting traffic, to then retaining traffic."
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