Mid-year talent boost at The Brand Union

Leading brand consultancy, The Brand Union, has boosted its talent pool with a number of new appointments.
Nicole Dickens - Brand Union
Nicole Dickens
Bridget Reynolds  - Brand Union
Bridget Reynolds
Dylan Baxter  - Brand Union
Dylan Baxter
Kgomotso Pooe  - Brand Union
Kgomotso Pooe
Lauren Singleton  - Brand Union
Lauren Singleton
Katherine Honer - Brand Union
Katherine Honer
Internally, the marketing department has seen some changes. Nicole Dickens moves from Client Director to assume a well-deserved, newly created role of Marketing and Knowledge Manager. Dickens has a number of years experience in marketing, with five of them focussed on brand development, marketing strategies and sponsorships. Says CEO, Anthony Swart, “With 10 years experience in marketing within the financial service and hospitality industry, we feel that Nicole is ideally equipped to take us to the next level.”

Another change to the marketing team is the appointment of a new PR Manager, Bridget Reynolds. Bridget hails from a FMCG background and will complement the newly formed marketing team. Says Dickens, “Bridget's fresh approach and passion for brand led business growth is a great asset to us.”

On the consultancy's client service front, Dylan Baxter was appointed Client Director in May 2008. Dylan has a vast marketing and sales knowledge and will be overseeing accounts such as Silverstar Casino, Kulula, Toyota SA and Neotel (to name but a few). "It's wonderful for us to have Dylan on board, he is an important asset to the formidable client service team we are building,” says Fiona Hitchcock, Managing Client Director.

Along with Dylan, Kgomotso Pooe was appointed Senior Account Manager and will be handling the Mercedes-Benz South Africa, Lexus, Toyota South Africa accounts. “Kgomotso's background in Marketing Innovation has well-equipped him for this new challenge. We are excited to have him on board,” says Dylan Baxter.

Following on from the internal move of Cindi Thomas to the newly created role of Client Director - Africa, Lauren Singleton joins the team in capacity as Account Manager for the Africa division. “Lauren's in-depth knowledge of CRM, Key Account Management, great energy and enthusiasm for art and science will stand her in good stead in building fantastic relationships with some of our key clients in Nigeria, Kenya, Egypt and other African countries,” says Thomas.

The strategy department saw the appointment of Katherine Honer (an attorney by qualification) as Brand Strategist. Katherine has spent the last four years working exclusively in a marketing capacity in the cosmetic industry. “We are very pleased that Katherine has joined The Brand Union team. Katherine's client-side marketing experience will bring added dimension to our strategy capability, adding to the strength we have been building into our brand consulting offer," says Gary Bryant, Strategy Manager.

Concludes Swart: “It is one of our priorities to ensure that to be best in the business we need a staff complement that reflects this goal! The first half of 2008 has shown a tremendous stride in our growth and no-doubt this will continue throughout the year.”

11 Jun 2008 18:44