Mike Archer, creative director, Adwork, Lagos, Nigeria.
How to increase ad spend in Nigeria

"There's plenty, plenty money in Nigeria," Dele, an Uber driver in Lagos, tells me and he's right. The glitter and gold palaces on Banana Island are testament to the fact that Nigeria is the largest economy in Africa. Or it was until the crash in the international oil price, which hit a low of $26 per barrel in January 2016, at a time when Nigeria's budget was predicated on an average oil price of $75 per barrel.

By Mike Archer 1 day ago