Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.
Euromonitor International's Africa Rising megatrend is part of a Megatrend report series that provides "thought leadership on trends with the strongest influence on the world of tomorrow".
Louise Marsland 1 day ago
Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.
Leigh Andrews 19 Apr 2018