Bizcommunity.com

Create/update your MyBiz Profile on Bizcommunity and win!

[Issued by Bizcommunity.com] Create or update your MyBiz Profile on Bizcommunity.com before 30 June 2013 and stand a chance to WIN an awesome GoPro camera and accessories worth over R6000! 18 Jun 2013 12:09

Bizcommunity.com

How to contribute to Bizcommunity, from op-ed pieces to news

[Issued by Bizcommunity.com] Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity. 3 Oct 2011 14:57

[2013 trends] Africa's dynamic markets

[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20

10 Tips to create strong brand identities online

[Subhash Chandra] The Oxford dictionary defines rapport as "a close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well." Almost all marketing experts agree that rapport is essential to a business' success online and this cannot be achieved if a company does not have a strong brand identity. 17 Feb 2013 12:01

[2013 trends] Africa poised for a great future

[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise. 30 Jan 2013 12:39

[2013 trends] Out-of-the-box branding

[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. 31 Jan 2013 12:33

SABMiller taking Chibuku beer to rest of Africa

[Billy Tawanda Karombo] SABMiller has taken its traditional African beer brand‚ Chibuku - which is manufactured using either maize or sorghum - into ten other continental countries‚ a move the company says is motivated by its "affordability" and "product innovation" strategies. 11 Oct 2012 10:35

IGA partners with Unitrade to expand to SA

CHICAGO, US / JOHANNESBURG, SA: IGA has announced that it will continue to advance its global presence by partnering with Johannesburg-based Unitrade Management Services (UMS) to bring the IGA brand back to South Africa. IGA originally moved into South Africa in 2002, but there have been no IGA stores in the country since 2008. 18 Jan 2013 10:48

New marketing appointment at Unilever

LONDON, UK: Unilever has appointed Marc Mathieu to the new role of senior vice president of marketing, responsible for delivering a step-change in the company's marketing skills and capabilities and the development of the brand to enable the group to achieve its ambition of doubling the size of the business while reducing its environmental impact. 7 Mar 2011 12:03

Euronews boosts SA presence

LYON, FRANCE / JOHANNESBURG, SA: As of today, April 9, Euronews joins the DStv Family and Compact packages, becoming available to almost 3.5 million customers in South Africa. 9 Apr 2013 10:18

Macy's taps into the Millennial generation

In spring 2012, Macy's department stores and online retailer Macys.com announced its mission to restructure internally and market toward the Millennial generation. According to the retailer, its goal is to attract and retain Millennial customers who are "now America's largest and most diverse age demographic with spending estimated at $65 billion each year," on merchandise similar to what Macy's sells. 15 Nov 2012 06:43

Others likely to follow in SABMiller's footsteps

HARARE, ZIMBABWE: Other powerhouse commercial beer industry players such as Brandhouse are likely to follow in the footsteps of global brewer‚ SABMiller‚ which has expanded its Chibuku brand into the rest of Africa. 16 Oct 2012 15:46

Retail rewind - a year in review 2011

[Zeenat Moorad] The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011. 6 Jan 2012 08:19