[2011 trends] Ever-changing ad industry, constantly developing trends

[Adene van der Walt] So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind. 18 Jan 2011 15:13

Loerie Awards adds PR category for 2011

The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management. 20 Apr 2011 13:11

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

Four Loerie Grands Prix this year

Four Grands Prix were handed out this past weekend at the 32nd annual The Loerie Awards, held for the second time at Good Hope Centre in Cape Town: King James once again in TV & Cinema Commercials for Allan Gray's 'Legend'; the VWV Group in Experiential: Live Events for the 2010 FIFA World Cup closing ceremony; Boogerman+ Partners Architects in Architecture & Interior Design for Soccer City aka FNB Stadium aka National Stadium; and Grid Worldwide Branding and Tonic Design in Design Mixed-Media Campaign for the Comair/British Airways SLOW Lounge. 4 Oct 2010 10:41

Chatroom

Effectively manage internal communications throughout the African continent

When organisations deal with staff compliments of several hundreds across different countries on various levels of hierarchy and from different cultures, educational background, language preferences and demographics, effective internal communication becomes a major challenge. 17 Nov 2008 10:54

The potential and pitfalls of linking products to celebrities

Linking a product to a celebrity or TV show can work well, but can be problematic if the popularity of the celebrity or show falters – or in the case of some celebrities, goes from hero to zero. And that applies in Africa as much as it does anywhere else – in this case, the UK. 19 Oct 2007 08:16

Loeries expand into Africa with new category

A new category for the 2012 Loeries, 'Rest of Africa and the Middle East', will be officially launched on Thursday 19 April 2012 at 6pm at the Sierra Lounge, 2nd Floor, Yaya Centre, Argwings Khodek Road in Nairobi, Kenya. 5 Apr 2012 12:08

Bizcommunity

Bizcommunity launches new dedicated sectors, newsletters

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from yesterday Tuesday, 20 September 2011. 20 Sep 2011 15:45

Cutting Edge PR get appointed by FNB Zambia

FNB Zambia announced yesterday, 6 September 2011, that it will again partner with Cutting Edge PR to handle its communication affairs in Zambia. The agency will guide and assist FNB in all its local strategic communications issues, internally and externally and will include media relations management on behalf of FNB in the country. 7 Sep 2011 11:32

San Reddy to lead PR firm marcusbrewster

[Herman Manson: @marklives] San Reddy, best known to South Africans as a former primetime news anchor on free-to-air channel e.tv, has been appointed MD of the public relations firm marcusbrewster effective 1 August 2011. He replaces Hein Kaiser, who left to launch his own agency, RedStar Communication. 22 Jul 2011 09:58

PR Worx wins IABC African Gold Quill

In the media relations category of the International Association of Business Communicators (IABC) African Gold Quill Awards, PR Worx won for its Anglo American's CSI publicity activities. It received the highest publicity category score in Africa, after the first tier of judging, so the entry will be submitted to the second round of international adjudication in the US. 28 Mar 2011 09:13

Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories. 15 Mar 2011 13:19

Roundup of SxSWSA posts from the weekend

[Ivo Vegter: @sxswsa] Here is a roundup of the posts published on sxswsa.co.za this weekend. We're over halfway through SxSW Interactive in Austin, Texas, but there's still plenty material in the works, so keep an eye on the blog for another few days. Also, follow @sxswsa, or the entire the #sxswsa Twitter list. [view twitterfall] 14 Mar 2011 13:15