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Unique mobile subscribers in Africa surpass half a billion

Dar es Salaam, Tanzania - More than half a billion people across Africa are now subscribed to mobile services as the continent continues to migrate rapidly to mobile broadband networks, reveals a new GSMA study.

6 hours ago

Kelly McGillivray
What I learned from working in Nigeria

TheSQUAD recently had the opportunity to pitch on doing an event in Abuja, Nigeria which meant I got to travel to that country for the first time. Besides discovering that the vegetation is lush, four people can fit on a scooter and the chilli is hot (even for the chilli queen), we learned a lot about doing business outside South Africa.

By Kelly McGillivray 8 hours ago

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Southern Africa is experiencing the worst El NiƱo-induced drought in 35 years

ANTANANARIVO, Madagascar - Winding up a nine-day visit to the UK, Malawi and Madagascar, United Nations Assistant Secretary-General and Deputy Emergency Relief Coordinator Kyung-wha Kang called for urgent action by governments and donors to assist millions of people affected by severe drought in the southern Africa region.

1 day ago

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FMCG sector in sub-Saharan Africa is set to boom

Sub-Saharan Africa is developing fast, with infrastructure roll-out across the region, unprecedented urbanisation and a fast-growing middle class.These developments set the scene for huge FMCG sector growth in the short to medium term, says Adam Molai, southern African FMCG entrepreneur, who is positioning his business holdings to capitalise on the coming boom.

22 Jul 2016

Connecting moms
Chatbot launched to connect new mothers

DURBAN, South Africa - Through the advent of Messenger and bots, messaging platforms have rapidly increased their impact in reaching users with life-changing content. Leading this technological evolution in low and middle income countries, the Praekelt Foundation, launched a new chatbot for Messenger integrated into the South African Department of Health's MomConnect, at the 21st International AIDS Conference in Durban yesterday, 19 July 2016.

20 Jul 2016

United States concerned over media intimidation in Lesotho
United States concerned over media intimidation in Lesotho

WASHINGTON D.C., USA - In a press statement, Elizabeth Trudeau, director, Office of Press Relations Washington, DC, expressed the United States' deep concern for the increasing pressure on the media in Lesotho, particularly noting the 9 July 2016 shooting of Lesotho Times/Sunday Express editor Lloyd Mutungamiri.

19 Jul 2016

Four millennial stereotypes that will ruin your ad campaign
Four millennial stereotypes that will ruin your ad campaign

Multiple pieces of marketing research show that Millennials are the largest generation with the greatest combined purchasing power in history. No wonder advertisers are so obsessed with this segment of the audience and the ways to reach them.

By Jana Rooheart 19 Jul 2016

Programmatic advertising increases globally
Programmatic advertising increases globally

In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding.

19 Jul 2016

Why YouTubers should consider collaborating with influencer marketing platforms
Why YouTubers should consider collaborating with influencer marketing platforms

I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts.

By Chiara Di Rago 19 Jul 2016

New social media tools empower citizen journalism
New social media tools empower citizen journalism

WASHINGTON - It may be inside a protest rally, or in front of a deadly shooting. Smartphones, video and social media are empowering citizens to tell their stories like never before.

19 Jul 2016