While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.
Issued by Ipsos 17 Apr 2007 18:18
Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.
Issued by 365 Digital 16 Apr 2007 19:12
M-Net's Big Brother Africa is back by popular demand and entry for the second season is now open.
16 Apr 2007 17:30
Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.
Issued by Volcano 13 Apr 2007 13:19
Kenya, Burundi and Madagascar have secured a $164.5 million (approx R1.17 billion) loan from the World Bank to help roll-out high-speed internet networks.
By Muthoni Kariuki 5 Apr 2007 11:56
The recent strategic placement of 1000 lamp pole units throughout Luanda's CDB by Clear Channel Outdoor Angola gives advertisers access to the city's main arterials in Luanda. “Lamp pole advertising is fast becoming the best short term tactical media option in my market,” says Alex da Cruz, GM, Clear Channel Angola.
7 Mar 2007 15:51
Reuters has expanded its television coverage of Africa with the recent launch of a dedicated daily video feed, Reuters Africa Daily. The new service provides both African and global broadcasters with a variety of video news from the region.
12 Nov 2006 19:39
Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.
By Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006 12:40
A further strategic position has been confirmed at Media24 Africa as the company sets its sights on future growth and development in Africa. Rudi Hofmeister assumes the role of new business development manager. He will be responsible for market development in Nigeria, Angola, Kenya and Uganda.
6 Feb 2006 13:01
The search for fresh modelling talent begins this month as TV channel M-Net and mobile phone company Nokia start holding open castings for aspiring models in Accra, Addis Ababa, Cape Town, Dar es Salaam, Gaborone, Johannesburg, Kampala, Kigali, Lagos, Luanda, Lusaka, Nairobi and Windhoek.
7 Dec 2005 12:09
Two South African films will have their world premiers at the International Documentary Festival in Amsterdam (IDFA), in November. The two productions are 'Glimpse' and 'Angola: Saudades from the one who loves you'.
14 Nov 2005 16:57
Ogilvy Africa recently hosted its 2004 Africa Training Programme (ATP) that saw 29 delegates coming together from Angola, Kenya, Mozambique, Namibia, Ghana, Mauritius, Malawi, Zambia, Congo, Uganda, Ogilvy Durban, Ogilvy Cape Town and Ogilvy Johannesburg at the Ogilvy offices in Johannesburg.
20 Oct 2004 14:20
Ogilvy Africa's Angolan arm, Movimento, won a gold trophy at the Festival de Publicidade Acacia de Ouro in Luanda, Angola for a DStv commercial, Airsteward, produced for the 'Get Used To Choice' campaign.
18 Oct 2004 13:41