When I started out my career in the media industry 20 years ago, pan-regional data was scarce and based on many assumptions, but we used it the best we could to gain insight into our audience, their behaviour and response to programming and advertising campaigns. Fast forward to 2018 and we are in another world where an ever-growing range of data points help us to understand audience habits, what content they consume, how and where they do so, and how this fits into their lives.
Cathy Ibal 8 Jun 2018
Africa's growing digital economy is fast changing how business is done on the continent. Trading of goods and services online, for example, is estimated to be worth $24 billion. It's growing at around 25% a year.
Mercy Mpinganjira 4 Jun 2018
In tough competition with almost 14,000 other newspapers, the Gulf News of the United Arab Emirates recently became the most awarded paper from the Arab region in the international Best of Newspaper Design competition.
30 May 2007
The Moroccan Internet server (ISP) Maroc Telecom has blocked access to video-sharing website YouTube. The blocking was initiated on 25 May.
29 May 2007
Observers reckon that the revocation of blogger Karim Amer's verdict is the last chance for justice in Egypt.
17 May 2007
International Day of Biological Diversity on 22 May will usher in the launch of South Africa's primary environmental awareness initiative. Biological diversity and an unharmed environment are the cornerstones to sustainable development in support of poverty reduction.
17 May 2007
Judge asks courts to block 29 additional websites, brings lawsuit against directors of HRinfo, Hisham Mubarak Law Centre and blogger Amr Gharbia.
14 May 2007
Afriville.com, an online community of Africans at home and in diaspora, has recently been rebuilt to further bridge the gap between individual African nations and Africans abroad, whether African American, black British or African Latino. The new tools, content and forums are designed to bring the community even closer together.
2 May 2007
Making an international phone call or connecting to high-speed internet is beyond the reach of the average citizen of East and Southern African countries* in part because the region is not connected to the global optical fiber broadband infrastructure. The ‘missing link’ explains why the region accounts for less than one percent of the world’s international bandwidth capacity.
18 Apr 2007
NEWAFRICA, a travelling design exhibition showcasing the latest and most contemporary products from Africa, is said to be the first of its kind in the world, and aims to challenge the prejudices associated with design on this continent.
29 Mar 2007
African Banker, IC Publications’ new quarterly magazine dedicated to banking and finance in Africa, is to be launched in May 2007.
27 Mar 2007
The contingent of design devotees at the milestone 10th Design Indaba which opened at the Cape Town International Convention Centre in Cape Town yesterday, Wednesday 21 February, is this year encouragingly made up of 56% business decision-makers, with approximately 20% of delegates from destinations as far afield as the Netherlands and Nigeria.
Terry Levin 22 Feb 2007
Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.
Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006