Go big, or go boutique? What to consider when appointing a PR agency
Go big, or go boutique? What to consider when appointing a PR agency

The 90s sales slogan reads: "Go big or go home!" Does this kind of thinking still apply today? When it comes to appointing a public relations (PR) agency, have you ever considered going "home" might not be the worst-case scenario? Especially in an era where home translates to a personal touch...comfort...and special attention.

By Maiyo Febi 1 day ago

#BehindtheSelfie with... Franco D'Onofrio
#BehindtheSelfie with... Franco D'Onofrio

This week we find out what's really going on behind the selfie with Franco D'Onofrio, founding partner of Twiga Communications.

By Leigh Andrews 1 day ago

This 'Kitten Kollege' YouTube series is the cutest thing you'll watch today
This 'Kitten Kollege' YouTube series is the cutest thing you'll watch today

Okay, so I'm a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in a cat video and send it to me. That's probably why I've been watching pet company Whiskas's Kitten Kollege YouTube series for the past 20 minutes.

By Andy Walker 20 Apr 2018

(c) Ventsislav Bratovanov -
The line between news and advertising is blurring, according to study

The third annual Global Communications Report, a comprehensive survey of public relations leaders and students worldwide, has been released by the Centre for Public Relations at the USC Annenberg School for Communication and Journalism...

20 Apr 2018

Outdoor Network gets heads turning in Centurion with their new digital billboard
Outdoor Network gets heads turning in Centurion with their new digital billboard

Outdoor Network has unveiled its 3x6m rotating digital billboard at the intersection of Hendrik Verwoerd and John Vorster Drives in Centurion, Tshwane. The roadside digital billboard forms part of Outdoor Network's expanding national digital network rollout. The launch further enhances the ability of advertisers, at the flick of a switch, to implement a national digital out-of-home campaign across the entire network, with immediacy and great flexibility in terms of creative execution.

Issued by Provantage Media Group 20 Apr 2018

Google Trends 101: How you should use it!
Google Trends 101: How you should use it!

Google is used by nearly everyone, every day, on numerous occasions. As Google has become part of our daily existence to find out information, directions and so much more, the data that Google accumulates is directly related to public opinion and interests. Essentially Google has become an extension of our own human behaviour. As Google collects all this data and search query information, being able to view this data can be exceptionally valuable from a marketing and research perspective. That is where Google Trends comes into its own.

By Aidan Blundell, Issued by Dentsu Aegis Network 20 Apr 2018

SAFREA releases latest SA freelance trends report
SAFREA releases latest SA freelance trends report

The Southern African Freelancers' Association (SAFREA) has released new insights into the South African freelance landscape through its 2017-2018 SA Media Freelance Industry and Rates Report.

Issued by SAFREA 20 Apr 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.

By Wynand Smit 18 Apr 2018

Are SA's coffee consumers becoming connoisseurs?
Are SA's coffee consumers becoming connoisseurs?

For most people, drinking coffee is part of a daily ritual based on their need and mood: a caffeine kick to wake up in the morning, an on-the-go pick-me-up, or to connect with friends and colleagues at a favourite café. Globally, consumers are becoming more discerning about their coffee, selecting their perfect cup based on quality, source of coffee beans, sustainability and the roasting process. Are we seeing a similar trend among South African consumers?

Issued by Insight Survey 16 Apr 2018

Search is on for new Face of Pond's
Search is on for new Face of Pond's

Pond's South Africa is searching for the new face of its brand, who will feature in the company's marketing campaigns and win prizes to the value of a R100,000.

13 Apr 2018

The rise of digital influencers
The rise of digital influencers

Social media influencer definitely sounds like a made-up job, right? Well, it turns out this is one of the hottest jobs right now, thanks to the rise of brands tapping into these digitally savvy content creators.

By Hlumelo Ndoni 13 Apr 2018

Photo by Emilio Garcia on Unsplash
Why my startup scene is better than yours: Rwanda

It is heady days for the African tech startup space, but which ecosystem has the most going for it?

By Tom Jackson 13 Apr 2018

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

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