The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership, minimising the influence of the sales staff. Most purchases (as much as 70%) being with research conducted on a search engine, and most car buyers will consult no fewer than 7 sources before coming to a decision.
By Jeff Osborne 20 Nov 2014 06:45
NEW YORK, US: Global ad spend increased 12.8%* in the first six months of 2010 when compared with the same period in 2009 and totalled 238 billion USD - driven by booming emerging markets and a return to double-digit ad spending in automotive, durables, fast moving consumer goods (FMCG), financial services, and telecommunications.
12 Oct 2010 10:42
Sales of new cars in Britain leapt 11.4% in September, thanks to the success of a government-backed scrapping scheme, industry body the Society of Motor Manufacturers and Traders said on Tuesday.
8 Oct 2009 13:15
New car and light commercial vehicle sales are expected to remain under pressure through the third quarter of 2009, the National Association of Automobile Manufactures of South Africa (NAAMSA) said in its latest quarterly review released on Friday, 15 May 2009.
21 May 2009 12:09
Consumers are still looking for bargains at both used-car showrooms and auction houses, taking full advantage of the declining prices.
24 Apr 2009 09:41
Toyota Motor said Thursday it had sold about 1.76 million vehicles worldwide in the first quarter of 2009, staying ahead of Germany's Volkswagen in the race to be this year's top selling automaker.
24 Apr 2009 09:37
Objectives are on target for Ford South Africa‘s engine plant in Mandela Bay to be producing a new engine line-up next year, company president and chief executive Hal Feder has confirmed.
16 Apr 2009 09:19
The Department of Trade and Industry said on Wednesday 15 April 2009 it was still in consultation over what specific measures to take to rescue the ailing motor industry, which is facing a deepening crisis.
By Artwell Dlamini, Transport Correspondent 16 Apr 2009 08:42