Most liked Marketing and Media news in South Africa

The Citizen and Saturday Citizen outperform competitors in quarter two, 2017

The Citizen Monday to Friday newspaper increased its print circulation by 2% in quarter two (April - June) compared to quarter one (January - March) 2017, thereby outperforming all other daily newspapers in Gauteng. In fact, overall, daily newspapers declined by 4% from quarter one to quarter two.

Issued by The Citizen 9 hours ago

The shower is where Zandi has some of her best ideas.

#BehindtheSelfie with... Zandi Tisani

This #WomensMonth we go behind the selfie with Zandi Tisani, director at Arcade Content - the division of Egg Films that produces branded content beyond traditional TV ads.

By Leigh Andrews 9 hours ago

Riverbed CEO wins the 2017 Regional Business Achiever Awards: Entrepreneur category

Monalisa Zwambila, the founder and CEO of Riverbed, one of the country's largest, black creative agencies was awarded winner of the Entrepreneur category at the Annual Regional Business Achiever Awards (RBAA) at a gala dinner in Johannesburg recently.

Issued by Riverbed 1 day ago

24.com leads the way with multiple digital publishing properties ranking #1

Effective Measure's mid-year audience data results* have been released and 24.com has far out-performed its competitors. 24.com brands take top six of the fourteen categories, and second place in a further two.

Issued by 24.com 1 day ago

Is print media about to curl up its toes and die?

The Audit Bureau of Circulations recently reported that, overall, consumer magazine circulations grew over the past year by just under 3%, which isn't too bad considering that they fell 11.7% in the 4th quarter of 2016 from the same period in 2015.

By Chris Brewer 2 days ago

The critical role of out-of-home in the marketing mix

With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home (OOH) advertising, it's time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption and impact of billboards, and integrated with other media stats allows brands to further craft effective, integrated campaigns. OOH should play a key role in this space, argues Howard Lonstein, Marketing Manager for Outdoor Network.

By Howard Lonstein, Issued by Provantage Media Group 11 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know

Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences.

Issued by Kantar TNS 8 Aug 2017

Media freedom is a cornerstone of democracy

Anti-media rhetoric is fuelling violence against journalists across South Africa, The Gathering 2017 Media Edition, presented by The Daily Maverick, heard today from Press Council director, Joe Thloloe.

By Louise Marsland 3 Aug 2017

How quickly can total adspend be decreased?

How much longer will this insane government keep putting MY money (and yours) into lost causes?

By Chris Brewer 31 Jul 2017

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

Consumers' brain is the key

Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.

27 Jun 2001

Investing in communications

[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.

Issued by Grapevine Communications 14 Apr 2001

Salut to a new healthy lifestyle

Launching this week from The Publishing Partnership is new healthy lifestyle magazine Salut. Aimed at active professionals aged 20 - 50, the quarterly title will hit the newsstands on Thursday, 27 May 2009.

1 Jan 1900

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