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Blame poor internet for SA's lack of cutting-edge marketing
Blame poor internet for SA's lack of cutting-edge marketing

Know what'll happen if we don't make great strides with SA's internet growth? We'll lag even further behind the rest of the world, that's what, says Strategy Worx CEO Steven Ambrose...

By Leigh Andrews 29 Jan 2015 14:00

Belvedere Vodka gets product placement in new Bond film
Belvedere Vodka gets product placement in new Bond film

The new James Bond film, Spectre, due for global release on 6 November 2015, features Belvedere Vodka for the spy's iconic "shaken not stirred" vodka martini.

27 Jan 2015 08:33

Brett Horn
Five ways pitching out creative briefs will kill your brand

Over the past few years, we have witnessed an ever-growing trend, in which large FMCG brands attempt to generate savings through aggressive procurement policies. In the marketing industry, this means 'pitching out' design projects to as many agencies as possible.

By Brett Horn 20 Jan 2015 12:19

Milk for the heart gets a facelift

Goodbye Omega 3, hello OméCOL… Parmalat's OméCOL low-fat milk - enriched with essential Omega 3 fatty acids and Vitamins C, E and B6 - first introduced as Omega 3 milk, is now in a bright new pack sporting a new brand name (but the contents keep to the tried and trusted formulation).

13 Jul 2007 16:01

How music helps memory and retail marketing

Music helps marketers create rich brand-driven experiences within the retail environment, creating strong brand recall and heightening the consumer-brand connection says Craig Cesman, CEO of DMX Music Africa.

13 Jul 2007 15:58

Fast-food franchise chain gains an edge

McDonald's has beefed up its sales and operational reports with new software from the Lightedge software arm, Applied Concepts.

13 Jul 2007 15:56

Campaign aims to make HOPE even more ‘mobile'

‘I Bake, I Care' is a Golden Cloud campaign that promises to boost HOPE Worldwide, a recognised non-profit non-governmental organisation which runs community-based programmes targeted at HIV/ AIDS care, support and prevention efforts for adults and children, to the tune of R1 million!

13 Jul 2007 15:52

Fort Simon wins double victory at Terroir Wine Awards

Fort Simon took two of the six awards from the Stellenbosch district, and Bottelary ward at the second SA Terroir Wine Awards. Last year the estate's wines came first in Stellenbosch for the top Shiraz 2003 and the best red wine in the Bottelary ward.

13 Jul 2007 15:51

Eveready scoops Proudly South African Homegrown Award

South Africa's only battery manufacturer, Eveready, won the Manufacturer of the Year award at the third annual Proudly South African Homegrown Awards, which were held in Johannesburg at the end of May.

13 Jul 2007 15:49

Get dressed up and go to the movies

To reward loyal Edcon account holders, Edgars has formed a strategic alliance with Ster Kinekor to launch the Edgars/Ster-Kinekor Movie Benefit Card.

13 Jul 2007 15:47

Converging media scores a first at Menlyn Park

Media convergence has broken new ground at Menlyn Park Shopping Centre, Pretoria. It has become the first mall in Africa to use mobile technology to communicate with shoppers in a personalized manner.

13 Jul 2007 15:44

June is CHOC-full of Christmas for Cape Town children

June every year is very special for Cape Town's children with cancer, for that is when CHOC, Childhood Cancer Foundation, hosts a Christmas in June celebration - just for them and their families.

13 Jul 2007 15:41

Furry friend franchise takes off in SA

Build-A-Bear Workshop, Inc, an interactive retailer of customised stuffed animals, recently announced South Africa as a new international franchisee.

13 Jul 2007 15:38

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