Underestimating the impact of your corporate culture on your brand's market performance can be a deadly move, as Uber has proven. The recent ruling by Transport For London (TFL) that Uber be effectively banned in the city represents a very strange time in our world that is hell-bent on innovation and improvement. Another city is shutting down one of the most innovative, effective and demanded transportation services. Why has it gone so terribly wrong?
Brand Alive 5 Oct 2017