Understanding the brands of the future in Africa
Understanding the brands of the future in Africa

Trend forecasting is becoming increasingly important for creative industries, and South African and African businesses are no exception. Succeeding at trend forecasting can define a brand's performance in the market place.

1 day ago

The power of consumer insights (combined with woke strategy and creative)
The power of consumer insights (combined with woke strategy and creative)

Never has it been so evident to acknowledge and value the power of consumer insights in 2017. The world is in a constant state of flux, continuous evolution and so too are we as consumers in how we do things, what we stand for and how we share experiences. Therefore, marketing is a shot in the dark without great insights and I would like to believe that any seasoned marketer knows this.

By Thomas Sepheka 20 Oct 2017

#WorldFoodDay: Africa holds the key to feeding the world's population
#WorldFoodDay: Africa holds the key to feeding the world's population

The world needs to bet on Africa to feed the 9 billion people that will inhabit the planet by 2050, as Africa has 65% of the uncultivated arable land left in the world.

20 Oct 2017

Harnessing design thinking to drive entrepreneurial impact, innovation
Harnessing design thinking to drive entrepreneurial impact, innovation

Every business leader today faces immense pressures of power and responsibility. All it takes is a few wrong decisions, or a dollop too much complacency, for disaster to land. Today this pressure is more poignant than ever. Change is in the air, only now it is happening at breakneck speed. The lifespans of companies are fast becoming shorter. Uncertainty reigns.

By Gilbert Saggia 19 Oct 2017

Africa Week: Unleashing the continent's potential
Africa Week: Unleashing the continent's potential

Africa must focus on young people, empower women and girls, and be innovative in leveraging resources and financing for development, United Nations secretary-general, António Guterres, said as the UN kicked off Africa Week.

19 Oct 2017

Morris and Mtongana.
#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of the current physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales.

By Leigh Andrews 16 Oct 2017

Indalo Yethu Activision Day: “Save Tomorrow, Today”
Indalo Yethu Activision Day: “Save Tomorrow, Today”

International Day of Biological Diversity on 22 May will usher in the launch of South Africa's primary environmental awareness initiative. Biological diversity and an unharmed environment are the cornerstones to sustainable development in support of poverty reduction.

17 May 2007

Afriville.com's pan-Africanism integration through segregation

Afriville.com, an online community of Africans at home and in diaspora, has recently been rebuilt to further bridge the gap between individual African nations and Africans abroad, whether African American, black British or African Latino. The new tools, content and forums are designed to bring the community even closer together.

2 May 2007

Synovate strikes global panel partnership with GMI
Synovate strikes global panel partnership with GMI

Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets.

Issued by Ipsos 20 Apr 2007

Tyco to run marine survey

Herakles Telecom has awarded the Sea Cable System (SEACOM) marine survey to Tyco Telecommunications, a business unit of Tyco Electronics. The 13,000km marine survey commences the development of the undersea fibre-optic network which will provide high capacity bandwidth connectivity between South Africa, Madagascar, Mozambique, Tanzania, Kenya, India and Europe.

20 Apr 2007

Battle of the brands for emerging market hearts
Battle of the brands for emerging market hearts

While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.

Issued by Ipsos 17 Apr 2007

365 Digital signs first Adtech client in Kenya
365 Digital signs first Adtech client in Kenya

Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.

Issued by 365 Digital 16 Apr 2007

Volcano assists Airlink's expansion in Africa with new routes to paradise
Volcano assists Airlink's expansion in Africa with new routes to paradise

Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.

Issued by Volcano 13 Apr 2007

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