Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.
The third annual Global Communications Report, a comprehensive survey of public relations leaders and students worldwide, has been released by the Centre for Public Relations at the USC Annenberg School for Communication and Journalism...
20 Apr 2018
Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.
Leigh Andrews 19 Apr 2018
International Day of Biological Diversity on 22 May will usher in the launch of South Africa's primary environmental awareness initiative. Biological diversity and an unharmed environment are the cornerstones to sustainable development in support of poverty reduction.
17 May 2007
Afriville.com, an online community of Africans at home and in diaspora, has recently been rebuilt to further bridge the gap between individual African nations and Africans abroad, whether African American, black British or African Latino. The new tools, content and forums are designed to bring the community even closer together.
2 May 2007
Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets.
Ipsos 20 Apr 2007
Herakles Telecom has awarded the Sea Cable System (SEACOM) marine survey to Tyco Telecommunications, a business unit of Tyco Electronics. The 13,000km marine survey commences the development of the undersea fibre-optic network which will provide high capacity bandwidth connectivity between South Africa, Madagascar, Mozambique, Tanzania, Kenya, India and Europe.
20 Apr 2007
While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.
Ipsos 17 Apr 2007
Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.
365 Digital 16 Apr 2007
Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.
Volcano 13 Apr 2007
It’s said that the importance of good corporate governance in business should no longer be ignored, as companies which adopt best practices are more likely to be profitable and sustainable.
2 Apr 2007
South African PR company HMC Seswa Corporate Communications is the PR partner for the Associacao Mocambicana De Empresas De Marketing Publicidade (AMEP), organisers of the annual Maputo International Advertising Festival, based in Mozambique, it was announced last week. The purpose of this alignment is to highlight advertising creativity in South Africa and in Africa in general.
30 Mar 2007