You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us.
Spero Patricios 18 Jul 2016
The new era of outdoor event and point-of-sale branding is here. The Quick Kiosk provides a combined branding and sales platform using the classic recognisable Teardrop shape whilst also providing shade. Based on the original Quick Banner, the Quick Kiosk is the outdoor point-of-sale solution.
Right Stuff 9 May 2007
Afriville.com, an online community of Africans at home and in diaspora, has recently been rebuilt to further bridge the gap between individual African nations and Africans abroad, whether African American, black British or African Latino. The new tools, content and forums are designed to bring the community even closer together.
2 May 2007
Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets.
Ipsos 20 Apr 2007
Herakles Telecom has awarded the Sea Cable System (SEACOM) marine survey to Tyco Telecommunications, a business unit of Tyco Electronics. The 13,000km marine survey commences the development of the undersea fibre-optic network which will provide high capacity bandwidth connectivity between South Africa, Madagascar, Mozambique, Tanzania, Kenya, India and Europe.
20 Apr 2007
While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.
Ipsos 17 Apr 2007
Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.
365 Digital 16 Apr 2007
Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.
Volcano 13 Apr 2007
It’s said that the importance of good corporate governance in business should no longer be ignored, as companies which adopt best practices are more likely to be profitable and sustainable.
2 Apr 2007
South African PR company HMC Seswa Corporate Communications is the PR partner for the Associacao Mocambicana De Empresas De Marketing Publicidade (AMEP), organisers of the annual Maputo International Advertising Festival, based in Mozambique, it was announced last week. The purpose of this alignment is to highlight advertising creativity in South Africa and in Africa in general.
30 Mar 2007
A number of media employees working for broadcasters owned by Senator Jean-Pierre Bemba, in the Democratic Republic of Congo, have gone into hiding after three stations were forced to close on 21 March 2007.
30 Mar 2007
Everyone needs and wants to communicate, and they do so with the tools at hand. Africa’s needy urban people are using the most readily available communication technology for them, mobile phones, in innovative ways. But there is still a question over whether this access gives them true inclusion in the global ‘information society’ – the people with access to communication technologies and the information they share.
Mawaki Chango 14 Mar 2007
Vodacom has announced that Intelec Holdings Limitada has taken up a shareholding in V.M. S.A.R.L., trading as Vodacom Mozambique.
14 Mar 2007