The primary focus of this position is to set up, implement, maintain, analyse and report on Pay Per Click services.
Duties: * Required to implement and manage a wide range of internet marketing campaigns. * Required to take client briefs and develop PPC campaigns * Required to develop campaign landing pages * Required to optimise landing pages * Should be able to manage Google Adwords Advertising Account. * Responsible for results, budgets and reports. * Responsible for organizing and scheduling of associated services * Expected to liaise with clients regarding Campaign budget and control, management and reporting
The successful applicant should have at least two years experience in a similar role.
Company Description
Full service Digital Agency that utilise various etools to develop fully integrated eMarketing strategies that provide measurable results based on a company's business objectives. The team consists of an energetic group of eMarketing specialists with years of experience in strategy, creative, sem and media.
Requirements
* HTML - setup and design of PPC landing page or micro site/s. * Search Engine Optimisation or 'Natural Search Marketing' skills & management (keyword generation, page optimisation, submissions, reporting and analysis). * Optimised copy writing * Pay Per Click Management (campaign strategy, keyword research and selection, PPC registration and set up, bid management, reporting and analysis). * Analytics (web traffic analysis, conversion rate analysis, Return On Investment tracking). * Excellent communication and literacy skills. * Excellent organisational and project management skills. * Offline marketing experience or qualification. * Good English and maths grades * Passionate about the marketing opportunity on the web. * Smart, reliable and personable. * Google Adwords Professional or Google certified individuals will have added preference. * At least two years experience on SEO/PPC campaigns.
Advantageous
The ideal candidate should ideally be based in Johannesburg, have at least two years experience and be accredited as a Google Adwords Professional (major advantage).