SOUTH AFRICA #NewCampaign: SweepSouth gives back Friday[Jessica Tennant] Inspired by the global trend towards giving back instead of getting on Black Friday, local home cleaning company SweepSouth is transferring the savings it would usually give to its customers on a day like this and handing them back to its 'SweepStars'. Here's how it works... | |
SOUTH AFRICA #WomensMonth: Mando's women do promotional risk management for SAHow promotions work - source: OgilvyAction | |
SOUTH AFRICA Lipton launches world's first raining dancefloor[Amahle Madlala] Lipton's Refreshtival featured a tweet-activated raining dancefloor that kept festival-goers refreshed in the most unique way... | |
SOUTH AFRICA Better and better[Clive Evans] Late last year I was full of praise for what Pick n Pay were doing to both attract and retain customers with their Smart Shopper loyalty program and their Stickeez promotion... | |
SOUTH AFRICA Consumer brand activations help you develop a positive perception of your brand - Tradeway[Michelle Storey] Take a moment to think about the top brands that you consume and ask yourself how you came to value them. The answer lies in a process known as brand activation, the different elements of which I will explore in this article... | |
SOUTH AFRICA Why should a brand invest in experiential marketing? - Tradeway[Michelle Storey] The average consumer is exposed to thousands of marketing messages each week from digital sources, whether from their newsfeeds on various social media platforms or paid advertising on websites... | |
SOUTH AFRICA Five effective digital couponing tipsImage via 123RF | |
SOUTH AFRICA On special... yeah right!©nobilior via 123RF | |
SOUTH AFRICA Why promotional branded t-shirts make good pyjamas...©PITI TANTAWEEVONGS via 123RF | |
SOUTH AFRICA Lessons from Willy Wonka on the art of promotion[Andrew MacKenzie] A great story teaching children to be grateful, polite and humble. But as marketers we can learn a few lessons from this story about the foundations of great marketing... | |
SOUTH AFRICA How events can help turn customers into promoters[Betsy Zikakis] Not all customers are created equal. Marketers who understand the power of the most influential customers, called promoters, are using a vital metric, the Net Promoter Score to transform companies across industries and sectors. | |
SOUTH AFRICA Facebook promotions just got easier[Samkelisiwe Dlalisa] So Facebook decided to update its competition guidelines again! But don't despair, it's mostly good news for social media managers. | |
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MALAWI Airtel splashes K1.1m in SMS promotion[Gregory Gondwe] Airtel Malawi has reportedly spent K1.1 million in the ongoing 'Yabooka SMS Promotion'. In the third draw, expected to reach a grand finale in October, a lucky subscriber will cart home a grand prize of K5 million. | |
MALAWI Airtel Malawi partners with Samsung for promotion[Gregory Gondwe] Airtel Malawi has partnered with Samsung in a multi-million kwacha promotion where it will award cash prizes, mobile communication gadgets, including handsets and tablets to its subscribers. | |
MALAWI Four million enter Airtel Malawi competition[Gregory Gondwe] Over four million people are said to have entered Airtel Malawi competition where subscribers are expected to win ten Toyota Hilux and a Toyota Prado vehicles as main prizes. This was revealed on Tuesday, 3 May 2011, by Airtel Malawi marketing manager Enwell Kadango at a draw for the first Toyota Hilux vehicle which was won by a business man based in Malawi's northern city of Mzuzu. | |
MALAWI Airtel partners Toyota Malawi in promotion[Gregory Gondwe] Airtel Malawi has partnered with Toyota Malawi in what has been described as a grand promotion where the mobile company's subscribers are set to win 10 brand new Toyota pick-up vehicles and a grand prize of a Toyota Prado. | |
Muzi Mohale commented on Vodacom launches dance competitionWe've Jika-majika, they should have sponsored that instead...and uplift the kids who are crazy about the craft... |