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Power 98.7 and Capricorn FM move from Mediamark

MSG Afrika Group has established a media sales house, MSG Group Sales, which will become the new sales house for Power 98.7 and Capricorn FM, with effect from 1 September 2014. Msizi Mazibuko, currently head of marketing at Power 98.7, will lead MSG Group Sales. She was previously Business Unit...

New FCB Cape Town TVC for Musica

Capitalising on 'when words fail, music speaks'; FCB Cape Town has created a new TVC for Musica. Musica tasked the agency with creating an ad that would break through the loud, and often brash, clutter normally associated with retail advertising. According to executive creative director, Mike...

TLC washroom advertising ideal for Kotex rebrand

Kotex has used Primedia Unlimited's indoor advertising specialists, TLC to display its rebranded look and feel to young women in a one on one, private environment. "The campaign, which has been entitled 'the makeover project' has been specifically targeted at young women," says Cara Leigh Woods,...

Modest SMS still good for marketing purposes

The use of the SMS may be slowing down, but it will not disappear in South Africa. Jacques Swanepoel, MD of Cellfind, a consultancy firm, said that the SMS remained a valuable business tool. "Text-based mobile marketing is still the most effective and affordable way that allows corporates to stay...

Tickets still available for MOST Awards

There are still tickets left for the 2014 MOST Awards, at the Linder Auditorium on 4 September and the organisers wish to exceed last year's total of 800 tickets. To buy tickets, call Crystal +27 (0) 11 447 7241 or email document.write('' + bRev('az.oc.puosenots;46#&latsyrc') +...

Getaway Show comes to Gauteng this week
Getaway Show comes to Gauteng this week

The Gauteng Getaway Show, sponsored by Mercedes-Benz Vans, opens at the Coca-Cola Dome from 29-31 August 2014, with over 400 travel, outdoor and adventure brands under one roof. As in previous years, the stands will offer up the latest in interactive exhibits and experiential technology - from...

Generations: Cast underpaid?

According to Generations producer, Friedrich Stark, reports Mail & Guardian, the show's actors' salaries average R55,000 a month. In their press statement, the fired actors' said, "We live in a country that is notorious for artists living and dying in a state of poverty, tragically, never managing...

New TVC from Ocean Basket
New TVC from Ocean Basket

Ocean Basket has released a new TVC, 'Living up to Mediterranean Expectations' to launch its new Mediterranean Feast in August 2014. View the TVC at www.oceanbasket.com....

New Nando's poster responds to Generations cast being fired
New Nando's poster responds to Generations cast being fired

Nando's is well known for its cheeky and irreverent marketing, and it once again proved it with this swift tactical response to the firing of the Generations cast. Social media was agog with the news earlier this week that the Generations cast had been fired, and by lunch-time that day Nando's had...

A saga in three chapters - update

Press Ombudsman Johan Retief has issued a provisional ruling in the complaint by Ranjeni Munusamy against the Sunday Times and their investigative reporter, Mzilikazi wa Afrika. See A saga in three chapters - updated.

Amanda Reekie of ovatoyou and ImagineNATION Alliance to speak at PR-Net

Following the success of ovatoyou's mobile study of SA bloggers, Amanda Reekie, founding director of ovatoyou and ImagineNATION Alliance, speaks to PR-Net on Tuesday, 19 August about how the PR industry can use affordable mobile research platforms to test shifts in sentiment and reputation and, more...

brandhouse at Soweto Whisky Live Showroom

At the annual FNB Whisky Live Showroom in Soweto from 15-17 August 2014, the brandhouse whisky portfolio will offer 17 brands. Brandon Weaver, marketing manager on reserve spirits, says, "This year we decided to showcase 17 brands and we are hoping that guests will walk away with more whisky...

Celebs participate in 'Slipper Day' initiative

As part of Reach for a Dreams' "Slipper Day" initiative, Wimpy visited the Charlotte Maxeke Johannesburg Academic Hospital and Chris Hani Baragwanath Academic Hospital, delivering meals and slippers to the children's wards at both hospitals and Reach for a Dream added to the fun and excitement, by...

Karvol campaign uses TLC to connect with young mothers

Karvol is using TLC to increase awareness of its product during winter months using A4 frame advertising platforms in TLC's LSM A malls and Netcare consumer environments aimed at women aged 24-39 in the LSM 6-10 bracket with young children. The creative illustrates a baby boy as a pilot 'for Karvol...

MOST tickets still available

Tickets for this year's MOST awards, scheduled for 4 September at the Linder Auditorium, Parktown Johannesburg, are still available. Tickets are priced at R300 each for 1 to 3 tickets (to encourage smaller companies and individuals to attend), R450 each for groups of 4 to 10 and R400 for groups of...

Effective Measures releases new South African mobile report

Effective Measures has released new South African Mobile Report, which uncover the market share of leading smartphone providers in South Africa including Blackberry, Samsung, Nokia, Apple, Sony Ericsson, HTC and more. It adds the purchase intentions of smartphone owners to move to a new brand of...

Pornography on TV battle to start

A legal battle over the decision to allow three pornographic channels to be broadcast on television is likely to go all the way to the Constitutional Court‚ a legal expert said last week. The Justice Alliance of South Africa is challenging the Independent Communications Authority of South...

Report: Hlaudi to sue Thuli

NEWSWATCH: According to iafrica.com, quoting Beeld, SABC COO Hlaudi Motsoeneng is apparently planning to sue Public Protector Thuli Madonsela for crimen injuria. Why? Because, according to the Beeld report, Motsoeneng claims the case against him is "politically motivated and that Madonsela's report...

Oscar Pistorius trial recommences
Oscar Pistorius trial recommences

With the reopening of the courts, the Oscar Pistorius trial is back on air on DStv, Channel 199 since yesterday, 7 August 2014. The channel will broadcast for two days only, after which it will close until judgement is given....

Seline van der Wat new Editor of LoveFood! Blog

Seline van der Wat, MasterChef South Africa finalist, is the new Editor of LoveFood! Blog. Van der Wat left her industrial engineering career behind to pursue her food-filled dreams, opening her business called Es, and writing for local publications. She adds a fresh, delicious variation to the blog...

Safrea takes on Motsoeneng

The SA Freelancers' Association (Safrea) said yesterday it is going to the SA Human Rights Commission (SAHRC) regarding the SABC COO Hlaudi Motsoeneng and his proposal to "license" journalists. Safrea chairperson Clive Lotter said the statements made by Motsoeneng in this regard were "an assault on...

SABC to sponsor The MOST Awards 2014

The SABC have signed on as a sponsor for this year's MOST Awards 2014. The focus of the MOST Awards is to enhance the relationship between sales and marketing teams within media owners and media agency personnel. This year's event with a retro-box office theme will have media professionals...

Zone launches advertising sales on CBS Action and Drama in SA

International broadcaster AMC Networks International - Zone (formerly Chello Zone) announced that it is introducing advertising on its CBS Studios International joint venture channels, CBS Action and Drama in South Africa this July. CBS Action (DStv channel 133) and CBS Drama (DStv channel 134)...

Winners of Ask Afrika Icon Brands to present at marketing conference

The results and finding from the 2014 Ask Afrika Icon Brands will be discussed at the Marketing Mix long-term loyalty conference, where Icon Brand winners will present case studies on key objectives such as retaining customers, adding value and optimising social media. The conference will take place...

Essentials magazine gets modern makeover

From the August 2014 issue, Essentials magazine will have a sleek new look that, according to editor, Kate Macfarlane, meets readers' needs in terms of content and the overall look of the magazine. In addition to its regular features, it now has 'The Really Useful Guide', which offers easy and...

Case related marketing brings in R2m for Centrum Guardian Project

The Centrum Guardian Project has raised R2m in a four-year drive to secure corporate and consumer commitments to fund advanced training for paramedics, fire fighters, rescue swimmers and other first responders. This is a cause marketing strategy, developed by ad agency, One Lady and A Tribe...

Professor Francis Petersen appointed new Chairperson of Cape Town Design NPC

Following the sudden death of the late Professor Russel Botman, chairperson of Cape Town Design NPC, the Board has appointed Professor Francis Petersen as its new Chairperson. Professor Petersen is the Dean of Engineering and Built Environment at the University of Cape Town and is a registered...

National anthem played on Ligwalagwala FM

To encourage South Africans, particularly the youth, to learn the words of the national anthem, Ligwalagwala FM starts the weekday 6am to 6pm shows with the song. When asked what motivated this initiative, Rio Mabunda, Ligwalagwala FM station manager, said, "The recent developments in the...

Vuma 103FM reach increases into Gauteng

Times Media Group (TMG) has introduced an innovative new radio broadcast model for two of Vuma FM's most popular shows, The V Connection and Kwasa Breakfast. As from Saturday 26 July, Grant Shakaone will present The V-Connection from Times Media's new broadcasting studios in Rosebank, and newly...

Mobile apps allow for cost-effective research to help measure ROI

Following the success of ovatoyou's mobile study of SA bloggers, Amanda Reekie, founding director of ovatoyou and ImagineNATION Alliance, speaks to PR-Net on Tuesday, August 19 about how the PR industry can use affordable mobile research platforms to test shifts in sentiment and reputation and, more...

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