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And so the planning begins... That's planning for 2015 of course, not your Christmas lunch... What will your focus be next year? David Alves suggests eight things to consider when plotting your 2015 digital marketing strategy. Elsa Gouws reckons the global war for talent is intensifying, making it increasingly difficult for businesses without strong employer brands to be competitive; and Leigh Andrews, covering the DMX Conference, shares Andrew Glenister of GraphicMail's examples of how to optimise email newsletters - specifically for mobile. Keeping on the topic of mobile, according to John-William Awbrey, as the growth in mobile communications brings about a revolution in market research, it is the vast continent of Africa that is leading the way. He says that though some may be reticent to adopt mobile solutions, the advantages are too big for African researchers to ignore. In other news, Airtel has launched its 'Catapult-a-Startup' initiative, and Opera Mediaworks has acquired South African premium mobile-advertising network, AdVine. That's all from me! Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
| [Elsa Gouws] The global war for talent is intensifying, making it increasingly difficult for businesses without strong employer brands to be competitive. In South Africa the talent supply/demand curve is particularly skewed... read more>>
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 | Dayle Wheeler The digital universe is massive and constantly expanding, reportedly doubling in size every two years thanks to the billions of devices, corporations, and individuals around the world that are connected to the internet... read more>> | | |
 | Connecting West Africa 2015 will cover the major trends affecting West and Central Africa's telecoms and ICT market, and is looking for senior operator decision makers to take part in the debates or to give presentations... read more>> | | |
 | Tom Jackson Mobile operator Airtel Nigeria has launched 'Catapult-a-Startup', an entrepreneurial initiative aimed at assisting mobile app developers scale their businesses... read more>> | | |
 | The editors of Digital Kenya | The new generation for entrepreneurs said they are seeking to enhance and invigorate together with practitioners and scholars the dialogue surrounding business environments and entrepreneurship in Kenya... read more>> | | |
 | Oliver Facey, VP Operations for DHL Express sub-Saharan Africa, says that while there are many motivators of why to shop online, consumers must be aware of the do's and don'ts of online shopping to avoid possible drawbacks... read more>> | | |
 | Those yet to buy the digital box that allows the digital streaming of the Namibian Broadcasting Corporation (NBC) television have until 31 January 2015 to do so... read more>> | | |  | NEW YORK CITY, US: Three years after the tech world mourned his passing, Apple mastermind Steve Jobs was back from the dead on Friday giving posthumous testimony in a video at a US antitrust trial... read more>> | |  | LOS ANGELES, US: Sony Pictures staff received a threatening email on Friday claiming to be from the hackers who breached the entertainment giant's computer network, reportedly with warnings that they and their families were "in danger..." read more>> | | Ritesh Sanghani | | | More International | |
|  | The University of South Africa (Unisa) released a statement on Friday, 5 December 2014, confirming SABC chair Ellen Tshabalala did not earn a degree from the institution... read more>> | |  | PRETORIA: South Africa's national carrier South African Airways (SAA) and Air China are to strengthen relations, said the national carrier on Friday, 5 December. read more>> | | | | | | | More Government news | |
|  | Henrie Geyser: motoring editor Hyundai has extended its popular iX35 SUV range with the addition of a more affordable 1.7 diesel model which costs R50,000 less than the current least expensive 2.0 diesel on offer... read more>> | | | More Motoring news | |
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