Fast food chain Nando's is a little miffed with DStv after the pay-TV channel didn't flight the chain's "xenophobia" ad - but is now prepared to after the ASA ruled in favour of the ad. Basically, Nando's has given DStv
a cold drumstick saying that if you weren't prepared to flight it the first time round, we're not going to flight the ad now on your service.
Never underestimate the
global branding power of generic names writes Naseem Javed, after his ABC Namebank applied its Name Evaluation Process to the entire list of 1930 proposed ICANN gTLD names.
We live in an age of instant or almost instant communication and getting the message across is as important as ever. James Hurford has some simple tips for you. As he puts it:
master the email and you'll master writing.
Lara Bryant reckons there's an "undercurrent of fear" that is stopping organisations from fully embracing digital. She reckons, however, that no matter how daunting it may seem,
everyone must be a joint stakeholder in the digital realm.
Good news for clubs, schools and other entities that stage film shows is the arrival in SA of an umbrella
licensing arrangement for showing of films. The Motion Picture Licensing Company International's (MPLC) umbrella licence enables businesses and organisations - including clubs, lodges, factories, libraries and schools - to pay an annual fee, which covers them for the use of all the content of its affiliated producers.
Take a look at the latest
Ornico ad showcase.
Rod Baker, Content DirectorResponses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.