| 25 Jun 2012 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Not even a chicken bone from Nando's Fast food chain Nando's is a little miffed with DStv after the pay-TV channel didn't flight the chain's "xenophobia" ad - but is now prepared to after the ASA ruled in favour of the ad. Basically, Nando's has given DStv a cold drumstick saying that if you weren't prepared to flight it the first time round, we're not going to flight the ad now on your service. Never underestimate the global branding power of generic names writes Naseem Javed, after his ABC Namebank applied its Name Evaluation Process to the entire list of 1930 proposed ICANN gTLD names. We live in an age of instant or almost instant communication and getting the message across is as important as ever. James Hurford has some simple tips for you. As he puts it: master the email and you'll master writing. Lara Bryant reckons there's an "undercurrent of fear" that is stopping organisations from fully embracing digital. She reckons, however, that no matter how daunting it may seem, everyone must be a joint stakeholder in the digital realm. Good news for clubs, schools and other entities that stage film shows is the arrival in SA of an umbrella licensing arrangement for showing of films. The Motion Picture Licensing Company International's (MPLC) umbrella licence enables businesses and organisations - including clubs, lodges, factories, libraries and schools - to pay an annual fee, which covers them for the use of all the content of its affiliated producers. Take a look at the latest Ornico ad showcase. Rod Baker, Content DirectorResponses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.Today's top stories
Marketing
 [James Hurford] Emails reflect you as well as your company. Write a sloppy email and you come across as a sloppy thinker. Read more >>
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Advertising
 Fast food chain Nando's has turned the tables on pay-TV service DStv, saying it will not flight its controversial "xenophobia" advertisement on its channels despite DStv lifting its ban. Read more >>
Branding
 [Naseem Javed] Based on the rules of naming and corporate nomenclature, ABC Namebank has applied its Name Evaluation Process to the entire list of 1930 proposed ICANN gTLD names. The finding on the 540 English Dictionary-based Generic Names, like dot rice or dot motel, the most volatile and contested section of the entire list has been released. Read more >>
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 Dulux will be moving to a single global brand identity with the launch of the Flourish, a colour wave that symbolises its journey of "Adding Colour to People's Lives" across the globe. In addition, the brand also launched new contemporary packaging. Read more >>
Cinema |  |
 The Motion Picture Licensing Company International's (MPLC) umbrella licence enables businesses and organisations - including clubs, lodges, factories, libraries and schools - to pay an annual fee, which covers them for the use of all the content of its affiliated producers. Read more >>
Digital | | Your source of digital advertising | |  |
 The IPC media suite of sites, reportedly known to be some of the most content rich and engaging lifestyle channels in the UK, has appointed Dash of Lime, part of Primedia Online, to handle all its South African digital advertising. Read more >>
 The CSI project for the all-new Chevrolet Utility has been named the Chevrolet UTE Force, which travels the country for a year completing missions for communities who need it most. Read more >>
Events & Conferencing |  |
 In response to a survey among Southern African Association for the Conference Industry (SAACI) members about the current, topical issues in the meetings industry, an array of top speakers will address delegates at the annual congress to be held at the Indaba Hotel in Fourways, Johannesburg from 29-31 July 2012. Read more >>
Media
 The Independent Communications Authority of South Africa (ICASA) has extended the closing date for the Primary Markets applications from 4 July 2012 to 22 August 2012 and the submission date for Secondary Markets applications from 27 June 2012 to 27 August 2012. This extension is to assist all prospective applicants to gather as much information as possible in support of their applications. Read more >>
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PR & Communications |  |
 Following a seven-way pitch, Fleishman-Hillard has been appointed as the PR partner to Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) in South Africa. Read more >>
Youth Marketing |  |
 Adobe's 2012 Gocreate creative contest, now in its third year, offers over US$120 000 in prizes but this is expected to increase over the next few months, as more sponsors and other leading global brands come on board to support creativity. The contest runs until 30 November 2012. Read more >>
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 CANNES, FRANCE: The final night of the Cannes Lions International Festival of Creativity has concluded with the Film, Film Craft, Branded Content & Entertainment, Titanium and Integrated Lions Awards Ceremony. South Africa was represented in the Branded Content & Entertainment, and Film Lions categories. Read more >>
More International...
Advertising
 human.kind started a fundraising initiative for NGO, WESSA (the Wildlife and Environment Society of South Africa) and phase one culminated with a handover of just short of R14 000.00. Read more >>Digital
 The traditional marketing function has transformed over the past decade with the onset and rapid growth of digital media. So who should be doing what in the digital realm and where does the buck stop? Read more >>[Wayne Levine] The introduction of Facebook, Twitter and other digital media has opened up a whole new world of social interaction, and potential distraction in the office environment.There's no denying that social media has transformed the way in which we communicate in a world that is now permanently connected. Read more >> Out Of Home |  |
Research conducted on the typical Gautrain user has revealed that business and airport commuters are not the only groups travelling extensively on the train, with the recently opened Park Station route allowing advertisers to reach an interesting array of travellers: those who want to access shopping malls previously inconvenient and inaccessible to them. Read more >>Production
 Fresh Eye Film Director, Bevan Cullinan, has done it again at this year's Promax Awards, having scooped Gold in the Television, Cable, Satellite and Online Content Platforms category, for his commercial for DStv, 'Making Memories'. In 2009 Bevan scooped seven awards for the DStv 'Guess Who?' television commercial series in New York. Read more >>Advertisement:
 Amy Allais and the Ola! Films crew had a crazy ol' time of it in Limpopo's deepest and darkest shooting the latest Johnson's African Nurture spot. Torrential rain, insane heat, zero cell phone reception (that's right- not one drop of life-giving cellular connectivity) and things got trickier still. Read more >>Research |  |
 Columinate conducted research on the Market Research Online Community (MROC) methodology to ascertain whether respondents who take part in these online communities enjoy the experience and how engaged respondents are when it comes to taking part in MROCs. The research revealed that respondents find the MROC experience to be engaging, valuable and fun. Read more >>Retail
 This year marks the 20th anniversary of Estée Lauder Companies' Breast Cancer Awareness Campaign. In support of this milestone and worthy cause, Estée Lauder Companies South Africa is again organising a Pink Illumination Ball fundraiser, which includes a photographic competition based on the theme of "Courage". Read more >>
 The chiefs of Deutsche Lufthansa and British Airways have different views on the path the SA government should take with SA Airways (SAA). Read more >>
 Although the African continent is the next growth frontier, it must prioritise industrialisation and regional economic diversification, says Trade and Industry Minister Rob Davies. Read more >>
 State-owned rail-building company, Transnet Rail Engineering (TRE), was building General Electric (GE) locomotives at levels of quality that exceeded the expectations of TRE's GE partners. The CEO of GE Transportation for China, southeast Asia and sub-Saharan Africa, Tim Schweikert, said last week. Read more >>
More Government news...
 [Henrie Geyser: motoring editor] Suzuki has given its popular Swift the go-faster, go-cleaner and go-pull-some-looks treatment and have come up a natty little fun to drive version it calls the Swift Sport which is good enough to give the Fiat Abarth, Ford Fiesta, Citroen DS3 and the Renault Twingo a good dice for their money. Read more >>
More Motoring news...
 Addo Elephant Park's legendary bull Hapoor, who ruled the Eastern Cape elephant reserve for 24 years and was famous for his deep hatred of humans, has a new granddaughter, born at African Pride Pumba Private Game Reserve. Read more >>
More Travel news...
 [Johann M. Smith] What distortion and grunge is to Seattle, emotional poppy punk is to Potchefstroom. The student town's latest offering, the fourth album by three-piece-outfit Glaskas, entitled "Verganglik En Afhanklik", patriotically fits the bill. And what can best be described as an ambitious attempt to reach for that all-time pop-punk sound - a delightful injection of youthful energy, undying optimism, and an unobtainable girl - is ultimately imitative, but nonetheless instantly satisfying. Read more >>
 [Daniel Dercksen] The zany Zoosters are back and more entertaining than ever in Madagascar 3: Europe's Most Wanted, smashing box office figures internationally and sliding into first at the local box office after its opening weekend Read more >>
More BizLounge news...
Featured jobs Mid-weight media strategist for award winning agency based in Sandton. R40 - R45K. Read more >> |
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International publisher, Fleet Street Publications, is looking for two experienced direct marketing managers, who also enjoy writing and research to work in our business publishing and consumer Investment divisions respectively. Read more >>HTML developer required with HTML, CSS, Javascript and JQuery. HTML5 and CSS3 would be advantageous. Join a young dynamic company to learn and grow your career in various market sectors. Read more >>Bring your skills to our growing team of CRM, loyalty and DM specialists. We need an account manager with relevant experience who is willing to travel. Read more >>Manage digital workflow, communication process, resource allocation and project controls on integrated campaigns for interactive projects including web development, online, mobile, multimedia executions and online marketing (banners, SEM, email marketing). Read more >>MyBroadband is looking for a junior journalist with a degree with a strong IT background. We offer a happy working environment and great job satisfaction for the right candidate. Read more >>
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- 2012 AR-CSR ThistlePraxis Consulting Limited - Calabar, 28 June
- Photography Vega School of Brand Leadership - Johannesburg, 14 July
- How to write a business plan Viljoen Consulting - Johannesburg, 18 July
- Pinelands Toastmasters - July meeting Pinelands Toastmasters - Cape Town, 19 July
- Asset management Golden Shark Consulting - Johannesburg, 25 July
- Port Shepstone Lions' show Port Shepstone Lions' - Port Shepstone, 26 July
- An introduction to desktop publishing Vega School of Brand Leadership - Bedfordview, 6 August
- Introduction to web design Vegas School of Brand Leadership - Randburg, 7 August
- Third Annual African Cup of Investment Management IMN - Cape Town, 6 September
- Tree planting kana academy - motta, 12 September
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