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Meet the 2015 Biz Trends Report contributors

Abey Mokgwatsane
Abey Mokgwatsane

Abey Mokgwatsane is CEO of Ogilvy & Mather South Africa (; @OgilvySA). Apart from being one of South Africa's Mail & Guardian top 200 young leaders in 2011, he was voted one of the country's top 25 "game-changers" in The Annual 2012. Mokgwatsane also founding of Young Business for South Africa, Think Tank Initiative and Experiential Industry Association of South Africa. Tel +27 (0)11 709 6600, email and follow @Abeyphonogenic on Twitter. more...

  • [Trends 2015] The year of transformation
  • Adene van der Walt
    Adene van der Walt

    Adene van der Walt is executive strategy director of agency Ireland Davenport. more...

  • [Trends 2015] A return to marketing fundamentals
  • Adrian Hewlett
    Adrian Hewlett

    In 2004 Adrian Hewlett founded The Habari Group, a media and marketing communications company. The company was the partner to MSN in Africa for seven years and then went on to launch the commercial operations for Facebook in Africa in 2010, while counting the likes of the BBC and LinkedIn amongst its partners. more...

  • [Trends 2015] The acquisition spree
  • Alayne Reesberg
    Alayne Reesberg

    Alayne Reesberg is the CEO of Cape Town Design, NPC - the implementing agency for the World Design Capital 2014. Reesberg followed a career in diplomacy and after a Master's degree in Communication studies, moved into management consulting. She joined the Microsoft Corporation at its Seattle headquarters in 2001, where she worked for six years in Bill Gates' Enterprise Division. more...

  • [Trends 2015] Empathic work that solves problems is critical
  • Andrew Kramer
    Andrew Kramer

    Andrew Kramer is vice president of sales at Mxit South Africa, having joined the Johannesburg sales team in October 2012. Mxit is a home-grown mobile social network with 4.9 million monthly active users. Kramer has over a decade's executive experience in media strategy, marketing, advertising and sales. more...

  • [Trends 2015] Mobile advertising is 2015's 'media giant'
  • Andrzej Suski
    Andrzej Suski

    Andrzej Suski is head of media solutions, Millward Brown, Africa & Middle East. He heads up the Media Solutions practice at Millward Brown in Africa and the Middle East and his role focuses on helping clients optimise their communications budget allocation, calculate and maximise ROI both across and within channels, for both traditional and new media. more...

  • [Trends 2015] Synchronised messaging for all channels
  • Ann Nurock
    Ann Nurock

    A former CEO of Grey South Africa and President/CEO of Grey Canada, Ann Nurock is now the Africa Partner of Relationship Audits and Management, a global consultancy specializing in the measurement, risk mitigation and optimization of B2B relationships. She also conducts workshops on Thought Leadership. These provide the skills to management in terms of adding value to their own/client's business by finding a higher brand purpose. Contact details: | Twitter @Annnurock more...

  • [Trends 2015] Brands need a higher purpose
  • Bradley Maseko
    Bradley Maseko

    Bradley Maseko (@brandedyouthsa) is the Founder and Youth Marketing Strategist at BrandedYouth. A Johannesburg based youth marketing agency which facilitates relationships between brands and the youth market. email: office: +27 11 326 5108 mobile:+ 27 72 853 7011 twitter: @brandedyouthSA website: more...

  • [Trends 2015] SA youth lifestyle and culture
  • Brett Morris
    Brett Morris

    Brett Morris is the CEO of FCB South Africa more...

  • [Trends 2015] Create work that moves people
  • Bridget von Holdt
    Bridget von Holdt

    Bridget von Holdt is managing director of Glasshouse Communication Management and a stalwart of the PR Industry in South Africa. more...

  • [Trends 2015] PR's conversion rate
  • Cécile Missildine
    Cécile Missildine

    Cécile Missildine has more than 20 years of communications experience working for global brands in the United States and in EMEA, focusing on technology and innovation-driven companies such as IBM, Skype, PayPal, SanDisk, AMD and Philips. As executive vice president and regional director EMEA, she looks after Text100's operations and key clients in Europe, Middle-East and Africa. more...

  • [Trends 2015] It's integrated communications or bust
  • Chris Hitchings
    Chris Hitchings

    Chris Hitchings is chief executive officer of DStv Media Sales. more...

  • [Trends 2015] Media/brands on demand
  • Craig Page-Lee
    Craig Page-Lee

    Craig Page-Lee, is managing director of Posterscope SA, an Out-of-Home communications agency. He is an architect and retail designer by qualification. With 21 years' experience across the fields of marketing, branding, advertising, media, retail and design, he has worked on some of the world's leading brands, including managing the Vodafone and Cannon global brand accounts while living in London. more...

  • [Trends 2015] The consumer is in control
  • David Blyth
    David Blyth

    David Blyth is CEO at Yellowwood. His focus at Yellowwood to date has been on building thought leadership and a pan-African client footprint. David is a prior chairman of 'think' (South African Communication Design Council), the Digital Interactive Media Association and is a current director of the Brand Council of South Africa (BCSA). Follow @dvblyth on Twitter. more...

  • [Trends 2015] Mega-trend: Overt customer obsession
  • David Smythe
    David Smythe

    David Smythe is strategy director of FCB Cape Town. more...

  • [Trends 2015] FCB's 20 macro trends for 2015
  • Dawn Rowlands
    Dawn Rowlands

    Dawn Rowlands is the of CEO Dentsu Aegis Network SSA. She has over 20 years of experience in the media industry and has most notably been a shareholder founding partner of Nota Bene, a strategy agency in South Africa, and is also the founder of Posterscope SA. Contact Dawn on . more...

  • [Trends 2015] Invest in communication and content
  • Diane Charton
    Diane Charton

    As managing director of Red & Yellow, Diane Charton steers the strategic direction of the business. She strives to empower and educate the SA marketing communications industry through a myriad of traditional and digital educational platforms. With a unique combination of marketing, leadership and engineering experience, Charton brings a multifaceted approach to using marketing trends and insights to innovate and empower the industry as a whole. Follow @DiCharton on Twitter. more...

  • [Trends 2015] Don't be scared of advertising
  • Dion Chang
    Dion Chang

    Trend strategist, Dion Chang, is the founder of research trend specialists, Flux Trends. He is an innovator, creative thinker and walking ideas bank. He takes the unique view of "trends as business strategy". Flux Trends - specialises in understanding the consumer mindset and identifying unexpected business opportunities within shifting trends. For more trends as business strategy visit: more...

  • [Trends 2015] Business and consumer trends for 2015
  • Doug Mayne
    Doug Mayne

    Doug Mayne, MD of Primedia Lifestyle, founded his marketing and advertising career at Ogilvy Durban, where his leadership qualities ensured his progression from account executive to group account director. Joining Primedia Lifestyle in 2007 as KZN regional marketing manager, Doug was appointed MD in July 2011. His particular area of interest is the digital and CRM space within retail, and the use of mobile, social and loyalty tools to drive customer engagement and personalised retail experiences. Website more...

  • [Trends 2015] It's not all about the money
  • Dr. Ludi Koekemoer
    Dr. Ludi Koekemoer

    Dr Ludi Koekemoer is CEO of AAA School of Advertising and a seasoned academic and consultant in advertising, marketing and brand management. He is also a visiting professor of advertising at the University of North Carolina and California State University, USA, and professor of marketing at UJ and the University of Pretoria. He has authored six textbooks and co-authored another 10. more...

  • [Trends 2015] A new breed of advertising creative needed
  • Felix Kessel
    Felix Kessel

    Born a long time ago in a galaxy far, far away, where writing was the only way to survive the suburban ennui of his homeworld, Felix wrote his way into a strange land called advertising. In 2008 he moved to a different universe co-founding OwenKessel and then merging with international network Leo Burnett. (, to tackle the holistic communication needs of brands. Contact Felix tel +27 (0)11 705 0200, email and follow @FelixAK. more...

  • [Trends 2015] The rise of brand worlds
  • Gaby de Abreu
    Gaby de Abreu

    Gaby de Abreu is creative director at Switch Brand Communication. more...

  • [Trends 2015] The rise of 'me'
  • Gareth Pearson
    Gareth Pearson

    Gareth Pearson, CEO and shareholder of BMi Research (, is a market research specialist with particular focus in the industrial and FMCG markets in various sectors, including the retail market. He serves as a member of the South African Institute of Packaging's Regional Committee and is involved with the South African Packaging Council. Gareth was responsible for the merger of BMi Foodpack and Adcheck Research during 2008. Contact Gareth on tel +27 (0)11 615 7000. more...

  • [Trends 2015] The power of the crowd
  • George Golding
    George Golding

    A natural-born entrepreneur, George is as fervent about IT as he is about affordable communications services and business integrity. He is driven by a burning ambition to see the promise of cloud computing translated into tangible business benefits, and to providing fellow entrepreneurs with better alternatives to the services of South Africa's landline telecoms incumbent. George has a postgraduate diploma in Distributed Commercial Information Systems (UCT) and BCom Honours in Information Systems (UCT). more...

  • [Trends 2015] Your customers hold the power
  • Gil Sperling
    Gil Sperling

    Gil Sperling is the chief technology officer at Popimedia. An electrical engineer by training he is also skilled in software engineering which helped him earn Facebook's Preferred Marketing Developer (PMD) badge, the only one in Africa at present and one of 260 such companies in the world. The PMD Badge is awarded to developers that build the highest quality products for Facebook Pages, Ads, Apps, and Insights. Contact details: website | Twitter @gksperling more...

  • [Trends 2015] Explosive disruption for marketing
  • Giles Shepherd
    Giles Shepherd

    Chief Executive at Brand Alive, President of the Advertising Benevolent Fund of South Africa more...

  • [Trends 2015] A brand promise
  • Gustav Goosen
    Gustav Goosen

    Gustav Goosen is the CEO of The SpaceStation digital media sales company. The SpaceStation is a partnership between and DStv Media Sales, both members of the Naspers group. Representing over 60 of Africa's websites, mobi-sites and mobile apps, the company offers advertisers a launch pad for reaching more than 12 million connected South Africans each month. more...

  • [Trends 2015] The big online advertising trends
  • Heidi Brauer
    Heidi Brauer

    Heidi Brauer is the chief marketing officer of Hollard Insurance more...

  • [Trends 2015] Convergence marketing
  • Heidi Myers
    Heidi Myers

    Heidi Myers heads up marketing and communications for Meltwater across Central Europe, the Middle East and Africa. She was formerly managing director of Meltwater San Francisco and opened the Meltwater Wales office as managing director. Meltwater specialises in software for organiations to help master the social business environment and increase online intelligence. more...

  • [Trends 2015] The importance of social listening in 2015
  • Henk Swanepoel
    Henk Swanepoel

    Henk Swanepoel, CEO, MeMe Mobile. more...

  • [Trends 2015] Full adoption of mobile marketing in Africa
  • Jaco Pienaar
    Jaco Pienaar

    Jaco is an MA Information Science graduate who specialises in research, analytical framework development, and content analysis. His thesis was on Intellectual Capital measurement and he applies this to his framework developments as well as knowledge strategies. Professionally, Jaco has worked in the journalism field, academic environment, multi-national research environment, and media analysis environment. He is currently the Chief Knowledge Officer at Professional Evaluation and Research. more...

  • [Trends 2015] What to expect from 2015
  • Jacques du Preez
    Jacques du Preez

    Jacques du Preez is managing director of Provantage Media Group. He is the founder and a shareholder of the group, which is one of Southern Africa's leading out of home and transit media and marketing companies. more...

  • [Trends 2015] International networks shift SA media landscape
  • Johanna McDowell
    Johanna McDowell

    Johanna McDowell counsels clients and agencies around expectations in the advertising, marketing process. She is CEO of the Independent Agency Search and Selection Company (IAS), a division of black-owned marketing services group Mazole Holdings. Contact Johanna on tel +27 (0)10 594 0281, email her at and follow her on Twitter at @jomcdowell. more...

  • [Trends 2015] Winning the marketing race
  • John Bowles
    John Bowles

    John Bowles is the joint managing director of the Newspaper Advertising Bureau (NAB). With a combined newspaper print order of over 3.4 million copies freely distributed/sold across South Africa, and over 1.3 million copies distributed weekly across Southern Africa, NAB enables advertisers to communicate with the critical mass and economically active in Southern Africa. more...

  • [Trends 2015] Programmatic media-buying surge
  • Jonathan Deeb
    Jonathan Deeb

    Jonathan Deeb is executive creative director, FCB, Johannesburg. Follow @JonathanDeeb on Twitter. more...

  • [Trends 2015] Shifting the traditional agency model
  • Keri-Ann Stanton
    Keri-Ann Stanton

    Keri-Ann Stanton heads up the PR division at Joe Public, bringing her experience of local and global corporate and consumer brands, across all platforms, to the table. The chosen name for the division is called Engage, with a vision to grow brand belief through authenticity. more...

  • [Trends 2015] Back to basics communications engagement
  • Louise Marsland
    Louise Marsland

    Louise has been writing about the media, marketing and advertising industry in South Africa for 20 years. She was Editor of; Editor-in-Chief of AdVantage magazine; edited The New Age newspaper weekly Media & Marketing Page; Editor of Marketing Mix magazine; Editor of Progressive Retailing magazine; and writes on the industry as a specialist columnist, trends commentator and speaker. She is currently a Contributing Editor to Fast Company SA; and is Publishing Editor more...

  • [Trends 2015] Your 2015: The consumer, content and collaboration
  • Melissa Attree
    Melissa Attree

    Melissa Attree, director: content strategy, Ogilvy & Mather Cape Town, is a creative digital and marketing consultant who has worked on many major brands, including ABSA, Adidas, Big Blue, MasterCard, Nando's, Nedbank, SAA, SAB, Toyota, Vodacom and Woolworths. Attree began her career as a copy writer, before managing the local strategic transformation of the Kérastase brand for L'Oreal and then providing the social media strategy for 5FM for four years. more...

  • [Trends 2015] Brands vs Publishers
  • Mike Sharman
    Mike Sharman

    Mike Sharman is the owner of Retroviral Digital Communications, an online communications consultancy specialising in communication strategy, social media and content creation. more...

  • [Trends 2015] Online influencers are the billboards of 2015
  • Neo Mashigo
    Neo Mashigo

    Neo Mashigo is the co-ECD at O&M JHB. more...

  • [Trends 2015] This is the content era
  • Odette van der Haar
    Odette van der Haar

    Odette van der Haar is CEO of the Association for Communication and Advertising (ACA) (, the industry body of the SA advertising and communications sector. She is also a current board member of Brand Council of South Africa (BCSA). Odette previously headed up Sentech's Advertising, Events and Sponsorships and worked for SAPO, Siemens, BP, Mutual and Federal. Contact details: tel +27 (0)11 781 2772 | email | Twitter @odette_roper more...

  • [Trends 2015] Great talent is a driver
  • Omar Essack
    Omar Essack

    Omar Essack is the group deputy CEO of Kagiso Media. more...

  • [Trends 2015] The disruption of media models
  • Paul Scanlon
    Paul Scanlon

    Paul Scanlon is the managing director of Pernod Ricard South Africa and Namibia. more...

  • [Trends 2015] A return to brands with providence
  • Paula Raubenheimer
    Paula Raubenheimer

    Paula Raubenheimer is managing director of SouthernX, a recently launched local private ad exchange made up of a coalition of local publishers, intent on creating a media marketplace. SouthernX has partnered with AppNexus and is part of the WPP Group. The customised platform allows both publishers and buyers to intelligently sell and buy with custom categorisation, rules of engagement for sale and purchase, granulated targeting, reporting and hands-on support. more...

  • [Trends 2015] Brand safe programmatic environment grows in SA
  • Pepe Marais
    Pepe Marais

    Pepe Marais is chief creative officer and senior partner, Joe Public Group, ranked as the largest independent and fastest growing South African advertising group, including a brand design agency (Shift Joe Public), a business activation agency (Ignite Joe Public) and a PR agency (Engage Joe Public) in Johannesburg, as well as offices in Namibia (Cornerstone Joe Public) and Amsterdam (Joe Public Take-Away). more...

  • [Trends 2015] A purpose-filled future
  • Ravi Bhaya
    Ravi Bhaya

    Ravi Bhaya is managing director of The Starcom MediaVest Group (SMG). He recently moved to South Africa from the South East Asia region markets where he spearheaded operations in Indonesia and Vietnam. In his role as the MD, SMG SA, Ravi is responsible for the P&L of SMG South Africa and the Africa RHQ as well as the integration with Lighthouse Digital, South Africa's largest digital agency that SMG acquired in 2014. more...

  • [Trends 2015] The African digital revolution
  • Sampa Diseko
    Sampa Diseko

    Sampa Diseko is strategy director, Y&R SA Advertising. more...

  • [Trends 2015] The 'sound' of Africa
  • Sarah Britten
    Sarah Britten

    Dr Sarah Britten is strategy director, Labstore South Africa. Labstore collaborated with Kantar Retail and Y&R to bring you these 2015 trends. Labstore is part of Y&R. Follow Sarah on Twitter (@Anatinus) and read her blogs at and more...

  • [Trends 2015] Shopper marketing
  • Sid Peimer
    Sid Peimer

    Sid Peimer is the executive director of the Cape Chamber of Commerce and Industry. more...

  • [Trends 2015] Avoiding 'Infobesity' and harnessing opportunity
  • Stu Stobbs
    Stu Stobbs

    Stu Stobbs is executive creative director, 1886. Stobbs started in advertising in the 90s after a failed drag queen career. Worked above, below and all around the line - but never quite understood why it was there in the first place. Has won numerous local and international awards including Cannes, Caples and Loeries and has judged extensively, both locally and abroad. more...

  • [Trends 2015] Newsflash: TV will not die
  • Vincent Maher
    Vincent Maher

    Vincent Maher is the chief innovation officer at Kagiso Media. Read more on his blog at, follow him on Twitter at @vincent_maher or connect on LinkedIn. more...

  • [Trends 2015] e-Sports outstrips mainstream sports
  • Wayne Naidoo
    Wayne Naidoo

    Wayne Naidoo is the founder and managing director of South Africa's newest agency, Duke. He previously served as chief marketing officer at AFB and prior to that was CEO at Lowe & Partners SA. He served as chairman at the Association for Communication and Advertising (ACA) and was also a board director for the AAA School of Advertising. Follow @WNaidoo on Twitter. more...

  • [Trends 2015] Power to the have-nots
  • Xolisa Dyeshana
    Xolisa Dyeshana

    Xolisa Dyeshana is the executive creative director at Joe Public more...

  • [Trends 2015] We need more magical thinking
  • Yegs Ramiah
    Yegs Ramiah

    Yegs Ramiah joined the Sanlam team at the end of 2012 as chief executive of Sanlam Brand. Ramiah is responsible for Group Brand, corporate affairs, marketing and communications at Sanlam. Prior to her appointment at Santam, Ramiah spent 12 years of her career at Merrill Lynch. more...

  • [Trends 2015] Changing consumer behaviour