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Purpose must come before profit... and before anything else too
Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result...

By Mike Freedman 19 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

In a world where everyone is constantly scrolling down their screen, it's easy for brands' content to get lost in the clutter of posts on the timeline. Here's how to make content pop!...

By Babalwa Nyembezi 13 Sep 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion
#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Bizcommunity Africa's #AfricaAchiever is Nonye Mpho Omotola, business director of Vuma Reputation Management's new Africa division, established to drive expansion on the continent...

By Louise Marsland 11 Sep 2017

rawpixel ©
Why do some brands still shy away from giving consumers experiences?

Khangelani Dziba writes that brands giving consumers experiences as a way of marketing their brands, building brand love and affinity is definitely one that needs to start dominating the discourse of most marketers...

By Khangelani Dziba 8 Sep 2017

Luca Bertolli ©
#Pamro2017: Why most quantitative research is inefficient and wasteful

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017...

By Juanita Pienaar 6 Sep 2017

Lukas Gojda ©
Capitalising on Twitter trends to amplify your brand

More and more we're seeing brands hop onto the ‘trending topics band-wagon' on social media. The trick is to be both on-trend, and also link it back to your brand...

By Amahle Madlala 5 Sep 2017

elwynn ©
#Pamro2017: How the affluent engage with international media brands

Sonia Marguin, head of research for Euronews/Africanews and Nathalie Sodeike, director at MediaCT (Ipsos) in Holland shares some key insights from the Ipsos Affluent Study at #Pamro2017...

By Juanita Pienaar 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa
#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth...?

By Louise Marsland 29 Aug 2017

Allan Swart ©
#Pamro2017: Data is becoming the oil of consumer marketing

Leana Less, vice president of global connections and media at Coca-Cola, explores the benefits of agile marketing if done correctly at this year's Pamro conference...

By Juanita Pienaar 29 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...

By Jessica Tennant 19 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success
Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative...

By Richard Mullins 10 Aug 2017

Get more with influencers by adopting these five easy tactics
Get more with influencers by adopting these five easy tactics

Here are five of the most useful and impactful tactics that will help marketers and brands get the most out of influencer collaborations...

By Cara Shepherd 8 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic
Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

By Charlie Stewart 28 Jul 2017

Pay as you go solar power
Pay-as-you-go solar power growth in Africa

Solar Freedom Africa is another PAYG energy startup making waves in this critical sector in Africa...

By Tom Jackson 24 Oct 2016

Image by 123RF
Africa is ripe for disruption

The Africa rising narrative is not wholly dead, says Graham Cruikshanks, TBWA\ Africa's Director of Africa Operations...

By Graham Cruikshanks 15 Aug 2016

Why YouTubers should consider collaborating with influencer marketing platforms
Why YouTubers should consider collaborating with influencer marketing platforms

I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts...

By Chiara Di Rago 19 Jul 2016

Harmonising media research across Africa
Harmonising media research across Africa

Beyond Babel: harmonising media research across Africa for a more prosperous future...

By Oresti Patricios 27 Jun 2016

Image by 123RF
#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...

By Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa
#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town...

By Louise Marsland 17 Jun 2016

Image by 123RF
#CGFSummit: Future of retailing in sub-Saharan Africa

Five things you need to know about the future of the retail market in sub-Saharan Africa...

By Louise Marsland 16 Jun 2016

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

SA, Africa's most valuable nation brand
SA, Africa's most valuable nation brand

South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.

By Issa Sikiti da Silva 25 May 2011

Indaba 2011: Angola recovers from war, longs for tourism growth
Indaba 2011: Angola recovers from war, longs for tourism growth

Angolan tourism officers and tour operators working at their country's two stands at the Tourism Indaba 2011 in Durban, South Africa, welcomed warmly everyone who was looking for information about tourism in Angola. Their spirit of optimism is a clear indication that the country is longing for stability and development after a devastating 27 years of civil war.

By Issa Sikiti da Silva 11 May 2011

Issa Sikiti da Silva
[Indaba 2011] SA looks to Africa to boost tourism revenues

South Africa, the continent's largest economy and ranked 32nd globally in business tourism, is aggressively marketing its African portfolio to boost tourism numbers and revenues amid a steady increase in spend and visitors coming from Africa, in particular Angola, Zimbabwe and Nigeria.

By Issa Sikiti da Silva 9 May 2011

Issa Sikiti da Silva
[Indaba 2011] SADC countries reiterate unity, shared vision for tourism growth

SADC countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place. RETOSA, a permanent SADC body tasked to develop tourism in the region through effective marketing, met in Durban, South Africa, during the 2011 Tourism Indaba to plot the way forward in removing barriers hampering tourism growth and development in the region.

By Issa Sikiti da Silva 9 May 2011

Do corporate CEOs understand the importance of SEO?
Do corporate CEOs understand the importance of SEO?

The problem that we face in South African commerce right now is that very few top CEOs know what SEO, or what SEM marketing entails. Some might say, "well that's because it's not important, and how can it result in sales?" Hmmm, this attitude would make you look foolish in front of a company (competitor) that has grasped the potential which Google, Yahoo and other search engines present.

By Shaune Jordaan, Issued by Saatchi & Saatchi Synergize 1 Mar 2011

Google Instant is great news for SEO
Google Instant is great news for SEO

Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see.

By Shaune Jordaan, Issued by Saatchi & Saatchi Synergize 22 Feb 2011

Digital not replacing traditional marketing - Miles Young
Digital not replacing traditional marketing - Miles Young

The great mistake of today's business environment is to believe that digital can fulfil the role of marketing. It will not, Miles Young, global CEO of Ogilvy and Mather Worldwide, said yesterday, Tursday, 9 March 2010, in Johannesburg.

By Issa Sikiti da Silva 10 Mar 2010

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