The Platinum Group

Platinum Group consists of leading designer brands Jenni Button, Hilton Weiner, Urban Degree, Aca Joe, and Vertigo. Starting off in 1989 with one Vertigo store, Platinum Group has moved into the forefront of design and style, and now operates out of top shopping locations with 61 boutique stores nationwide. This store base is set to grow substantially, as plans for growth both locally and internationally, come to fruition alongside the attraction and leveraging of top calibre talent.

23 years on, it is still Platinum Groups dynamic strategies and high performance culture that pushes the boundaries, and drives progress; while supportive networks and forums for learning provide opportunity for fresh challenges and immense growth.

What makes us different?
Firstly, we are not a company of owners and employees. We are a community of aligned interests, of entrepreneurs and partners. Our culture is one of entrepreneurship. Our people are not 'just a number'. Our team members are referred to as 'partners', 'entrepreneurs', 'team'. We are all about empowering our teams to think, behave, and make decisions, as if the business unit they are a part of, IS their own business.

We are antagonists, rebels, anarchists. People who challenge the status quo, question the given. We have a healthy amount of disrespect for rules, norms, and traditions. We regularly turn things on their head, do things differently, in order that we may realise experiences or results that others say would have been impossible to achieve. It all boils down to a mindset! We often say 'Are we prisoners of the system? Or prisoner's of our own thinking?' As empowered individuals, in control of our own destiny, we are most definitely not prisoners of any system; and constantly challenge our own mental models, and belief systems, when considering any opportunity or challenge. It is through this discipline that we remain innovative, dynamic, responsive, and relevant, in the market we find ourselves in.