Home Choice

HomeChoice Holdings Limited is a leading direct marketer in consumer finance, offering retail and financial services to the rapidly expanding middle income market, through its subsidiaries HomeChoice and FinChoice.
Our Company

HomeChoice - South Africa's leading catalogue retailer
Firmly established as the leading direct marketing retailer in southern Africa, HomeChoice has developed an exclusive range of household goods which it sells to the urban mass market. With a proven track record of over 25 years, HomeChoice is the first choice in luxury homewares for thousands of satisfied customers.

FinChoice - flexible and convenient personal loans
FinChoice, the financial services company of the group, markets personal loans to HomeChoice customers of good credit standing. Our loan products offer terms ranging from 6 to 24 months, with the ability for customers to access additional credit on a recurring basis.

Our location and staff complement
Our head office is based in Wynberg, Cape Town. The group employs over 580 people, including over 380 agents in our call centres.

Our customers
We operate throughout South Africa, as well as in Namibia, Botswana, Swaziland and Lesotho. FInChoice offers personal loans to South African customers only.

Our Vision & Values

Our group vision
To continuously leverage our data and direct marketing expertise for sustainable growth in a complex and rapidly expanding consumer finance environment.

The HomeChoice vision
To be our customers' most trusted and exclusive homewares retailer, helping them to easily realise their décor dreams.

The FinChoice vision
To be our customers' most trusted and flexible financial partner, enabling easy access to affordable products.

Our employee vision
To be empowered, respected, challenged and recognised for the unique contribution we make.

Our shareholder and sustainability vision
To achieve consistent long-term real growth and an outstanding return on equity while making a significant contribution to our community.

Our values
We have adopted five key values that underpin the way we think and do business.

Customer delight - We will put our customers first in everything we do.
Excellence - We will continuously assess, adapt and improve while being accountable and professional.
Integrity - We will be transparent in our dealings, upholding moral, legal and ethical codes.
Teamwork - We will be united in purpose and action, turning our diversity, skills and experience into a source of strength.
Innovation - Through our courage and initiative, we will identify and implement new opportunities and ideas that will successfully shape our future