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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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#BrandManagerMonth

Promoted content

Is the future of MBA online?

As the pool of MBA applicants and competition for programme entry rise, prospective students have started to invest in alternative options. These include online studying, bridging courses and core competency programmes.

Issued by GetSmarter 17 hours ago

#Bookmarks2017: Digital download with... Saatchi & Saatchi Synergize

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's digital feedback from Saatchi & Saatchi Synergize paid media director Adam Mitchell...

By Leigh Andrews 14 hours ago

#Bookmarks2017: Digital download with... Honeykome

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's digital feedback from Honeykome's creative director Gordon Laws and art director Allan Slow...

By Leigh Andrews 20 hours ago

#Bookmarks2017: Digital download with... 25AM

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's digital feedback from 25AM's MD, Bianca Diavastos...

By Leigh Andrews 18 hours ago

AdForum rates Nederburg TVC in top five globally

AdForum's selection panel, including its creative teams in the US and France, has featured Nederburg's global TVC as one of its top five alcohol advertisements globally...

19 hours ago

Through the looking glass: Consumers on Instagram

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.

By Izzy Pugh 14 hours ago

#BehindtheSelfie with... Adrienne Westman

This #BrandManagerMonth, we find out what's really going on behind the selfie with technophile Adrienne Westman, who has decided to move away from her registered Top Alliance company and rather focus on her personal brand, under which she is a branding and business strategist, public speaker, business coach and organiser of business network events...

By Leigh Andrews 16 hours ago

#OneShow2017: John Mescall's judging pick of the day

“A lot of advertising tries to manufacture emotion, you watch it and think ‘oh I should be feeling sad now, or uplifted', but in this one, you actually do.” That's how John Mescall, global ECD at McCann New York and One Show film juror describes the entry that was a delight for him to watch.

13 hours ago

Overcoming fake news with credible news brands

Fake news is a big issue for news brands, whose credibility matters more than ever before. It is time to sort the wheat from the chaff before the trustworthiness of the media industry as a whole is brought into question...

19 hours ago

The book publishing industry – marketers, here's one chapter you need to read

The recent South Africa mission to Davos-Switzerland with its theme: 'South Africa is open for business', got me thinking. What happens then when with the best marketing strategy and a good product, you still have your target market not coming to engage despite your ‘open for business' sign with its entire neon glow?

By Thamsanqa Malinga 17 hours ago

Getting real results on content marketing with ACME

ACME Digital, the largest independent publisher network in South Africa, has concluded a series of content marketing campaigns across the network which has gone a long way to revive momentum in the value of brand-safe content...

Issued by ACME Digital 17 hours ago

Suzanne Venter of Rapport wins Taco Kuiper Award for Life Esidimeni story

Suzanne Venter's expose in Rapport of how more than 94 mentally ill patients died after being moved to unregistered facilities has won the 12th Taco Kuiper Award for Investigative Journalism...

18 hours ago

#BrandManagerMonth: Resisting the usual with Y&R's Tony Granger

Tony Granger, South African born and bred global CCO of Y&R Advertising, shares how the network resists the usual by focusing on local relevance while collaborating globally in real time...

By Leigh Andrews 1 day ago

[Orchids & Onions] Ensure you don't end up like a headless chicken... or spoil your grammar

Thank goodness that in the 22 years we've lived in our house, we've never had a burst geyser and its resulting flood...

By Brendan Seery 1 day ago

#OneShow2017: Eric Quennoy's judging pick of the day

“A great story about precision engineering... brilliantly executed... using trucks to form a 24-hour clock.” That's how ECD at Wieden+Kennedy Amsterdam and One Show Cross Platform juror Eric Quennoy describes the entry that was a delight for him to watch...

1 day ago

Six ways to give your content marketing a more competitive edge

It's hard to get noticed on search engines and social media if your blog posts don't spark attention or reach the right audience. Without a solid content marketing strategy, your SEO is toast...

By Boris Dzhingarov, Issued by Monetary Library 1 day ago

HP launches Z2 Mini Workstation

HP South Africa has introduced the Z2 Mini Workstation, created for the design community, to the South African market...

1 day ago

10 ways publishers can increase and sustain website visitors

After almost a decade in the marketing and publishing industry, Greg Mason shares the common mistakes publishers make and how they can sustainably grow their audience...

By Greg Mason 1 day ago

Thato Selau - From design intern to junior designer

In 2016, Worx Group took on Thato Selau as their new design intern and were blown away by his immense talent, work ethic, and positivity – so much so that they offered him a permanent position in 2017...

Issued by Worx Group 1 day ago

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Africa news

#In2SummitSA: The African era of communications

The Holmes Report's 2017 In2 Innovation Summit took place at the Maslow Hotel in Sandton today, 29 March. Opening the event, Tim Sutton, chairman, EMEA and Asia-Pacific at Weber Shandwick, facilitated a panel discussion on ‘The African Era'...

By Jessica Tennant 9 hours ago

Life in ‘No-internet Cameroon'

The internet has been cut off in the English-speaking regions of Cameroon since mid-January. This is life in ‘No-internet Cameroon'...

By Monique Kwachou 12 hours ago

Africa's digital workers challenged by ‘Gig Economy'

Oxford Professor Mark Graham spells out the opportunities and challenges for African workers in the new digital world...

15 hours ago

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International

Bertelsmann bets on digital media, global expansion

German media and publishing group Bertelsmann on Tuesday presented ambitious objectives for 2020, as its bets on digital and international expansion paid off with a second one-billion-euro annual profit in 2016.

14 hours ago

Live sports broadcasting in US braces for disruption

NEW YORK - The business of live sports, seen as perhaps the last great firewall for traditional US broadcasters, is facing deepening challenges in the era of mobile and live streaming options.

2 days ago

Twitter eyes paid 'premium' service for power users

WASHINGTON - Twitter has begun surveying members on a paid subscription service that would give frequent users more tools for using the social network for marketing, journalism and other fields.

2 days ago

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