BizTrends 2018

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IAS business director Nikkie Munsie.
Helping agencies understand 2018's marketing challenges

Next Tuesday afternoon, the IAS kicks off the year with a masterclass set to share insights into what marketers are looking for in 2018. Nikki Munsie, business director at the IAS, lets us in on what to expect...

By Leigh Andrews 4 hours ago

10 lessons from a successful crowdfunding campaign
10 lessons from a successful crowdfunding campaign

After about 45 days of extreme effort, intense co-ordinating, crazy ideas and good luck, we managed to complete the most successful rewards-based crowdfunding campaign in South Africa to date with Sugarbird Gin...

By Rob Heyns 4 hours ago

What travel marketers need to know about Facebook's News Feed change
What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair.

1 hour ago

Image credit: Jessica Levitt via Times Live
EFF storms H&M at Mall of Africa yet again

Just as many South Africans were recovering from the drama caused by the Economic Freedom Fighters over the weekend, the red berets yet again stormed one of the biggest malls in the country...

By Neo Goba 2 hours ago

UK's Guardian daily goes tabloid to cut costs
UK's Guardian daily goes tabloid to cut costs

Britain's Guardian newspaper has adopted a new tabloid format and a re-designed masthead with simple black lettering from Monday as part of a drive to cut costs...

2 hours ago

#BizTrends2018: How to get more value from your PR partner

Your PR agency should be able to deliver a full spectrum communication service that can play a pivotal role in most areas of your business. If not, rethink how to use your PR partner to ensure you are taking advantage of their specific skills set.

By Jane Belchers and Jane Gordon 4 hours ago

(c) Stefan Holm -
H&M 'racist' ad adds to company's woes

STOCKHOLM - A racism scandal at H&M is the latest indication of management problems at the Swedish clothing giant, once the darling of shoppers but now struggling to make the switch to e-commerce, analysts say.

21 hours ago

(c) Alexander Kirch -
Facebook move will play out in long-term: analysts

NEW YORK - Facebook's move to highlight posts from friends and family over those from brands and publications follows months of turmoil for the social network and will result in lower advertising revenue - at least in the short-term, analysts said...

21 hours ago

via Flickr (CC BY 2.0)
World stands up for Haiti, Africa after Trump's "shithole" comment

US President Donald Trump has taken to Twitter to respond to reports that he referred to Africa, Haiti and El Salvador as "shitholes"...

By Andy Walker 1 day ago

Malema must pay for damages incurred by H&M stores: DA
Malema must pay for damages incurred by H&M stores: DA

The Economic Freedom Fighters must be held accountable for all the damages incurred as a result of vandalism at a number of H&M stores, the DA said on Sunday...

1 day ago

Facebook joins Europol talks to fight Islamist propaganda
Facebook joins Europol talks to fight Islamist propaganda

THE HAGUE - Facebook took part this week in key talks with European police agencies on how to stop and eliminate violent and terror-related Islamic jihadist posts, in an evolving battle against such propaganda...

1 day ago

(c) shutterpix -
Facebook updates News Feed to make friends a priority

LAS VEGAS - Facebook on Thursday announced a major update that will put friends and family above pages or celebrities in a user's news feed -- and likely result in people spending less time on the leading social network...

1 day ago

#BizTrends2018: Connecting travel brands in a meaningful way
#BizTrends2018: Connecting travel brands in a meaningful way

Travel marketing and PR is still evolving quite quickly - every year bringing a new tool or method into the mix. The mantra for professionals in this industry right now is integration and meaningful connections...

By Natalia Rosa 1 day ago

Image © .
#Fairnessfirst: Amplifying the female voice

The first work week of 2018 for many was also one where we heard the global female voice loud and clear on social media, with 'celebration emojis' for everything from Iceland's equal pay law to #HereWeAre, #TimesUp and #Oprah2020...

By Leigh Andrews 1 day ago

Janine Lloyd, CEO of PR Expert.
#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

By Janine Lloyd 1 day ago

Powerful, but perhaps not quite as much as promised | ©
Tesla faces fresh Norway lawsuit over false advertising

OSLO - Nearly 80 Tesla owners in Norway have sued the US automaker over misleading advertising, saying their electric car did not deliver the promised performance, Norwegian daily Dagens Naeringsliv (DN) reported on Thursday...

3 days ago

Nandi Zambodla, strategist at FCB Cape Town.
#BizTrends2018: Millennials are not a homogenous group

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...

By Nandi Zambodla 3 days ago

The dirty side of content marketing
The dirty side of content marketing

The logic of context marketing is simple: To get more conversions you need more leads. To get more leads, you need more traffic, that is web clicks. And, to get clicks, you need content. Lots of it...

By Bronwyn Williams 3 days ago

The Upstairs Ludus gladiators.
#LoeriesRanking with... The Upstairs Ludus

What better way to creatively ease into the working year than with a reminder of some of last year's top contenders at the Loeries? We continue the local insights with The Upstairs Ludus...

By Leigh Andrews 12 Jan 2018

The One Show Health, Wellness & Pharmaceutical jury announced
The One Show Health, Wellness & Pharmaceutical jury announced

The One Club for Creativity yesterday announced the jury for its new Health, Wellness & Pharmaceutical discipline for The One Show 2018...

12 Jan 2018

Rio brings in state law cracking down on sexist ads
Rio brings in state law cracking down on sexist ads

RIO DE JANEIRO - Brazil's Rio de Janeiro state on Wednesday brought in a law cracking down on ads deemed to be sexist, threatening violators with hefty fines...

12 Jan 2018

#BizTrends2018: Why the travel industry should be keeping its ear to the social media ground
#BizTrends2018: Why the travel industry should be keeping its ear to the social media ground

YouKnow Digital, in partnership with consumer insights platform Crimson Hexagon, launched an extensive South African Consumer Trends Report. MD at YouKnow Digital unpacks the report focusing on the travel and hospitality findings...

By Cari Coetzee 12 Jan 2018

(c) Valentina Todorova -
2017 digital media learnings

It has practically taken me last year to figure out exactly what is going on behind my digital media buys. For the marketers out there, now is the time to ask the questions from your media agency and to dig deep into the operations behind the scenes...

By Audrey Naidoo 12 Jan 2018

Screengrabs from the ad.
#OrchidsandOnions: Hey Proteas! We're coming for you! And Appletiser puts the air in airhead...

I sat down to start writing this column just after the First Test between the Proteas and India got under way at Newlands in Cape Town...

By Brendan Seery 11 Jan 2018

#BizTrends2018: To survive, marketing must kill its darlings in 2018
#BizTrends2018: To survive, marketing must kill its darlings in 2018

With being an early mover comes uncertainties that cannot be accounted for a hundred percent, as is the principle of risk and reward...

By Tom Manners 11 Jan 2018

Mike Sharman, owner, Retroviral Digital Communications.
#BizTrends2018: Putting the 'I' in live.

Live has been the major evolution in digital over the past two years, but it is still under-utilised from a brand perspective in South Africa...

By Mike Sharman 11 Jan 2018

C.S.A. forms content partnership between The Wire and Independent Media
C.S.A. forms content partnership between The Wire and Independent Media

Talent and communications agency Celebrity Services Africa today announced a content partnership between its online entertainment portal The Wire and Independent Media...

11 Jan 2018

Tickets on sale for the IAB Digital Summit, Bookmark Awards
Tickets on sale for the IAB Digital Summit, Bookmark Awards

For the past decade, the Bookmark Awards have recognised top industry talent, predicted digital trends and awarded up-and-coming mavericks...

11 Jan 2018

#BizTrends2018: What is shaping grocery retail in South Africa - Part 1
#BizTrends2018: What is shaping grocery retail in South Africa - Part 1

In this two-part report, Trade Intelligence reveals the drivers and trends shaping grocery retail in South Africa in the short to medium term...

By Maryla Masojada 11 Jan 2018

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