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Biz Takeout's

Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
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[PRISM Awards 2015] What the judges had to say
[PRISM Awards 2015] What the judges had to say

The 2015 PRISM Awards was held at The Maslow Hotel in Sandton on Sunday 19 April 2015. Here's what the judges had to say...

20 Apr 2015 15:28

Elements of magic
Elements of magic

If I had a magic wand, with one exaggerated wave I would place a skilled PR professional to sit on the right hand side of every CEO in the country...

By Bridget von Holdt 20 Apr 2015 14:52

'My BPL First' campaign heralds new brand loyalty era
'My BPL First' campaign heralds new brand loyalty era

What does it take to really create 'memorable experiences' for customers, which will in turn translate into customer loyalty? David Wingfield, Head of Marketing: Barclays Africa, shares the secret...

By Leigh Andrews 20 Apr 2015 14:00

Entrepreneurship is 34% down in SA, study finds
Entrepreneurship is 34% down in SA, study finds

There is no shortage of good ideas in South Africa, but entrepreneurs need more coordinated support to help them take their ideas to market successfully...

20 Apr 2015 11:41

The Times launches the third annual Press Ad Challenge
The Times launches the third annual Press Ad Challenge

The Times has launched the third annual Creative Press Ad Challenge, which for the first year will include a digital component...

20 Apr 2015 11:17

Get your planning hat on with the latest from the Loeries
Get your planning hat on with the latest from the Loeries

The latest Loeries newsletter offers must-click links, including information on this year's Times Creative Press Ad Challenge and Young Creatives Award, as well as a full schedule for Creative Week Durban...

20 Apr 2015 10:53

[PRISM Awards 2015] My African Dream
[PRISM Awards 2015] My African Dream

Last night, the PRISM Awards turned dreams into reality for some public relations (PR) consultancies and practitioners...

By Danette Breitenbach 20 Apr 2015 10:16

PRISM Awards 2015 winners announced
PRISM Awards 2015 winners announced

For the second consecutive year, Atmosphere Communications has scooped top honours in the Campaign of the Year category at the PRISM Awards...

20 Apr 2015 08:24

2015 MTN Radio Awards winners announced
2015 MTN Radio Awards winners announced

The stars of SA radio were heralded at the Sandton Convention Centre on 18 April, when the winners of the 2015 MTN Radio Awards were announced...

20 Apr 2015 08:10

Rebone Masemola
The role played by Black Twitter in South Africa

For those of you coming late to the party, according to Wikipedia Black Twitter is "a cultural identity on the twitter social network focused on issues of interest to the black community"...

By Rebone Masemola 20 Apr 2015 08:00

Aaron Thornton
Three security issues to consider when using public Wi-Fi

Public Wi-Fi is almost everywhere nowadays - and while it's convenient to use, there are hidden security risks you should know about...

By Aaron Thornton 20 Apr 2015 07:01

The mobile revolution in Africa
The mobile revolution in Africa

The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...

17 Apr 2015 15:25

[TrendTalk] How to be a sustainable brand
[TrendTalk] How to be a sustainable brand

Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that...

By Louise Marsland 17 Apr 2015 14:39

Your brand is more than a hashtag
Your brand is more than a hashtag

One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services...

By Gordon Geldenhuys 17 Apr 2015 14:34

[Loeries 2015] Agency expectations with... BBDO
[Loeries 2015] Agency expectations with... BBDO

In our feature running until Loeries Creative Week in Durban this August, we find out what BBDO's creative team of Alexis Beckett, Brad Reilly, Johann Schwella and Liam Olding, expect...

By Leigh Andrews 17 Apr 2015 14:00

How to win in mobile moments
How to win in mobile moments

When someone uses his smartphone to search for information about a product or service, he expects to receive an answer that is contextually relevant and satisfies his immediate needs...

By Joseph Neusu 17 Apr 2015 13:43

ZANews' Game of Thrones parody is bang on the money
ZANews' Game of Thrones parody is bang on the money

With the latest season of Game of Thrones hitting screens around the world, it was almost inevitable that a fresh round of parodies would follow...

By Stuart Thomas 17 Apr 2015 11:10

Two SME business events in Cape Town in May
Two SME business events in Cape Town in May

For the first time, the International Network for Small and Medium Enterprises (INSME) Annual Meeting and Forum will take place in Africa. It is scheduled for 26 to 28 May 2015 at the CTICC in Cape Town...

17 Apr 2015 10:18

Markex offers free-to-attend seminars
Markex offers free-to-attend seminars

For the first time, Markex scheduled for 2 to 4 June 2015 at the Sandton Convention Centre, will offer free seminars...

17 Apr 2015 09:24

Congratulations are in order for SA's One Show finalists
Congratulations are in order for SA's One Show finalists

The full One Show finalist short list has been released, with a number of top South African agencies making the grade...

17 Apr 2015 09:05

Making detailed data extraction simple for 'word people' with XtracT
Making detailed data extraction simple for 'word people' with XtracT

Ever read a statistic about the population that should apply to you but just doesn't seem to gel? Andrew Fulton of Eighty20 explains why...

By Leigh Andrews 17 Apr 2015 08:00

Danette Breitenbach
PR showing off... just a little bit

With only 48 hours to go before the cream of the Public Relations (PR) industry are crowned at the annual PRISM Awards, I asked past winners of the Awards why the Awards are so meaningful...

By Danette Breitenbach 17 Apr 2015 06:43

Calling Africa's journalists...
Calling Africa's journalists...

CNN International and MultiChoice this week officially launched the CNN MultiChoice African Journalist 2015 Awards...

17 Apr 2015 06:41

Growing in emerging markets - three tips
Growing in emerging markets - three tips

By paying greater attention to the needs of consumers in emerging markets, businesses can gain a crucial foothold in some of the world's fastest growing economies...

16 Apr 2015 14:59

Ian Drummond
Why media partners are as important as ever in the era of content marketing

With the rise of "owned" channels, such as social media accounts and corporate websites, more and more brands are looking to distribute content directly to consumers as a major component of their marketing strategies...

By Ian Drummond 16 Apr 2015 14:25

Daryl Blundell
SME survival guide for loadshedding

Loadshedding is here to stay, so every small business needs to take steps to protect its systems and data when the lights go out as well as from power surges when electricity is restored after an outage...

By Daryl Blundell 16 Apr 2015 14:21

Youth marketing - five hot tips
Youth marketing - five hot tips

With social media, a plethora of competing brands, active but short attention spans and finding common ground with a tech- and brand-savvy market makes appealing to the youth of South Africa a tough task...

16 Apr 2015 14:11

Leigh Andrews
Showcasing the best of SA's creative work on SACN

"Behind every good idea is an awesome collection of idea chasers." It's certainly an attention-grabbing quote, and relevant to the team behind SA Creative Network or SACN...

By Leigh Andrews 16 Apr 2015 14:00

[Biz Takeouts Podcast] 127: Agency focus with TLC Marketing Worldwide
[Biz Takeouts Podcast] 127: Agency focus with TLC Marketing Worldwide

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Derek Miller from TLC Marketing Worldwide...

16 Apr 2015 10:16

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