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Biz Takeout's

Episode 146: Global insights from Effective Measure CEO

Date: 27 Aug 2015
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Marketing is great, when it makes financial sense
Marketing is great, when it makes financial sense

I am a marketer, as oppose to a financial guy. So I know that I will never be a CFO in my life, but I have come to understand in my experience of working with global businesses, that marketing combined with financial numbers produces great efforts in delivering work...

By Bryan Ndlovu 28 Aug 2015 13:43

Social media strategy is more than tweets and a Facebook post
Social media strategy is more than tweets and a Facebook post

Mark Zuckerberg famously said that "People influence people. Nothing influences people more than a recommendation from a trusted friend... it is more influential than the best broadcast message"...

28 Aug 2015 13:09



How to build an effective newsletter signup page
How to build an effective newsletter signup page

One of the most effective ways of connecting with your customers and prospects online is by creating a newsletter. Engaging with them on a regular basis will help you build strong relationships, and subsequently enhance your sales...

By Charles Mburugu 28 Aug 2015 13:08

Angel Jones on why SA expats are flocking back home
Angel Jones on why SA expats are flocking back home

Leaving the land of your birth, to settle in another country, is never an easy process. Logistically, financially, culturally, and above all, emotionally, it's a change that sparks upheaval as well as opportunity...

28 Aug 2015 12:46

[TrendTalk] Death. Streamed live
[TrendTalk] Death. Streamed live

In this ultra-connected, real time world, death was streamed live this week in two significant game changing events: via Periscope from the Bangkok bomb blast by an eyewitness; and by the murderer who killed two journalists live on breakfast TV in the US...

By Louise Marsland 28 Aug 2015 11:52

Aloha, not goodbye
Aloha, not goodbye

"I am starting again and I love it," says Ken Varejes, commenting on the recent announcement that he is leaving Primedia Unlimited to pursue other opportunities within the media and marketing industry...

By Danette Breitenbach 28 Aug 2015 11:04

Ask Afrika Icon Brands shows preference for local brands
Ask Afrika Icon Brands shows preference for local brands

The Ask Afrika Icon Brands survey, which identifies brands that are used across the South Africa demographic irrespective of race, culture, income, education or lifestyle, found that South African consumers have an affinity for local brands...

28 Aug 2015 11:02

TuYu sells 25% to Tritech Media
TuYu sells 25% to Tritech Media

TuYu, the mobile rewards platform that allows users to receive and redeem rewards in a secure and convenient manner by using their mobile phones, has sold 25% of the company to Tritech Media...

28 Aug 2015 09:13

Sefika Awards announced
Sefika Awards announced

The annual Sefika awards were announced on 26 August 2015 in Johannesburg, attended by members of the SA Booksellers Association and the Publishers' Association of South Africa (PASA)...

28 Aug 2015 08:03

Sunday Times Top Brands Conference, Top Brands Awards announced
Sunday Times Top Brands Conference, Top Brands Awards announced

The second annual Top Brands Conference, hosted by Times Media Events, in association with the Sunday Times was held in Sandton earlier this week. This was followed by the Sunday Times Top Brands Awards...

28 Aug 2015 07:44

Instagram images no longer just squares
Instagram images no longer just squares

SAN FRANCISCO, USA: Instagram on Thursday broke its square mould with an update that adds portrait and landscape formats to the image-sharing smartphone application...

28 Aug 2015 07:28

[Digital Marketing] The next digital generation
[Digital Marketing] The next digital generation

Digital experts are starting to warn of a skills shortage in digital marketing implementation and strategy in South Africa due to the speed with which the local industry has evolved...

By Louise Marsland 28 Aug 2015 07:00

Don't let the touch screen replace the personal touch
Don't let the touch screen replace the personal touch

In this always-connected world where anyone is just a click of a button away, too many of us are concentrating on the button instead of the customer...

By Scott Cundill 28 Aug 2015 06:31

Burger King's cheap shot
Burger King's cheap shot

We know you're angry and we know you enjoy waving your proverbial pitchforks about on your fickle bandwagon ride. So we're going to ask you to take a chill-pill and objectively consider what just went down...

By Erik de Jager & Cole Matthews 27 Aug 2015 15:20

[#WomenInBiz]: Changing gears with Denise van Huyssteen
[#WomenInBiz]: Changing gears with Denise van Huyssteen

The automotive industry has traditionally been dominated by males, but Denise van Huyssteen, Communications Manager for GM Africa, hasn't let that stop her...

By Evan-Lee Courie 27 Aug 2015 13:25

Top apps to help your business
Top apps to help your business

There is a mobile application for everything nowadays, from monitoring the amount of steps you take and perfecting your photos to tracking loadshedding and getting the latest news...

By Roane Swindon 27 Aug 2015 13:09

The craft of customer experience (CX) design
The craft of customer experience (CX) design

To an outsider who does not understand the work it may look like we draw lots of pictures, talk too much, ask people invasive repetitive questions and then play back the answers...

By Chantel Botha 27 Aug 2015 12:22

[Biz Takeouts Podcast] 146: Global insights from Effective Measure CEO
[Biz Takeouts Podcast] 146: Global insights from Effective Measure CEO

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Graham Plant, CEO of Effective Measure...

27 Aug 2015 11:40

[SA Innovation Summit] Reimagining the future
[SA Innovation Summit] Reimagining the future

"It ain't about us, it's about creating a space for our children to flourish. We have a responsibility to the future," says Gavin Mageni, Head of the SABS Design Institute...

By Nicci Botha 27 Aug 2015 11:29

Accountability is key to marketing in a recession
Accountability is key to marketing in a recession

In the 1800s, John Wanamaker, a US businessman considered to be a proponent of advertising and a pioneer in marketing, said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half"...

By Noƫleen Bruton 27 Aug 2015 11:07

Print is far from dead
Print is far from dead

Business Connexion recently hosted a joint MyWorld of Tomorrow roundtable with global research house, Ovum, where some interesting statistics about the print and digital industries were revealed...

27 Aug 2015 10:11

Local ecommerce activation concept guarantees 400,000 South Africans
Local ecommerce activation concept guarantees 400,000 South Africans

Daddy's Deals has launched a South African e-commerce site that offers local brands the opportunity to advertise directly to its audience, on a digital platform...

27 Aug 2015 09:48

[SA Innovation Summit] Emerging companies insights: Where do we stand?
[SA Innovation Summit] Emerging companies insights: Where do we stand?

In a good news, bad news scenario, people would rather hear the bad news first. And in the case of emerging entrepreneurial businesses in South Africa, local is not so lekker, say Maija de Riijk-Uys and Alexandra Fraser of PwC Accelerator and Silicon Cape respectively...

By Nicci Botha 27 Aug 2015 09:13

Journalists and the Protection of Personal Information Act (POPI)
Journalists and the Protection of Personal Information Act (POPI)

How will journalistic activities be regulated by the Protection of Personal Information Act (POPI) when it comes into force?...

By Danie Strachan 27 Aug 2015 09:08

Facebook launches Moments app
Facebook launches Moments app

On 25 August 2015, Facebook launched the Moments App on the App Store and Google Play in South Africa. This standalone app gives users a quick, easy way to give photos to friends and get photos back...

27 Aug 2015 08:46

GIL Africa2015: Connectivity, convergence and collaboration
GIL Africa2015: Connectivity, convergence and collaboration

Download a one-hour HD movie in just six minutes? Connected home and work environment, as well as machine to machine communications? Yes, all in Africa in the next five years, says GIL Africa...

By Leigh Andrews 27 Aug 2015 08:00

[SA Innovation Summit] The business of disruption
[SA Innovation Summit] The business of disruption

We're facing a brave new world, where disruption technology and e-commerce are forcing traditional industries to re-examine their take on doing business to include innovative solution-based thinking if they want to stay in the game...

By Nicci Botha 26 Aug 2015 14:51

Beginners' guide to content marketing for real estate
Beginners' guide to content marketing for real estate

The web has turned the whole real estate industry upside down. It has made it easier for customers to find just about anything about a solo agent or a brokerage.

By Charles Mburugu 26 Aug 2015 14:47

SETE 2015 set for City of Tshwane
SETE 2015 set for City of Tshwane

Thebe Reed Exhibitions has announced that the City of Tshwane will be the Host City partner for the Sports & Events Tourism Exchange (SETE) for the next three years...

26 Aug 2015 13:09

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