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Episode 119: Careers24 Sandcastle campaign and Mike Sharman

Date: 22 Jan 2015
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Episode 118: Money 4 Jam with Warren Ventre and BizTrends 2015

Date: 16 Jan 2015
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Episode 116: The future of Public Relations with Kevin Welman, MD of FleishmanHillard.

Date: 12 Dec 2014
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Cinemark to guarantee set number of eyeballs for advertisers
Cinemark to guarantee set number of eyeballs for advertisers

Cinema offers an exciting future with opportunities in the sector for advertisers. Cinemark will soon launch a product into the market that guarantees a set number of eyeballs for an advertiser...

24 Jan 2015 09:09

Paula Raubenheimer
[Trends 2015] Brand safe programmatic environment grows in SA

With the global trend, as always, dictating South Africa's way forward, the market is poised to see a growth of spend in this area at a steeper curve in 2015...

By Paula Raubenheimer 24 Jan 2015 08:30

[Trends 2015] Keep an eye on Generation Z
[Trends 2015] Keep an eye on Generation Z

What marketers also need to keep on their radar is the approaching 'Generation Z', who it seems have 'wised up' about the future somewhat after going through the global recession with their families...

24 Jan 2015 08:00

Marketers get more from IAS-IMM partnership
Marketers get more from IAS-IMM partnership

I tracked down IAS MD Johanna McDowell to find out more about the strategic partnership between the Independent Agency Search and Selection Company (IAS) and the IMM Graduate School of Marketing (IMM)...

By Leigh Andrews 23 Jan 2015 14:00

Waking the dead: Increased sales from "beyond the grave"
Waking the dead: Increased sales from "beyond the grave"

This article is about turning marketing into sales. It's about mining the database you already have, about what your business can (and should) be doing to better nurture marketing leads into prospects...

By Brandon Faber 23 Jan 2015 13:59

Context is king in the next wave of digital marketing
Context is king in the next wave of digital marketing

I recently attended a discussion with some colleagues and key clients, WPP STREAM Africa, around how to target digital marketing messages at an elite group of wealthy consumers...

By Richard Mullins 23 Jan 2015 11:03

Email scam nets $214m in 14 months: FBI
Email scam nets $214m in 14 months: FBI

WASHINGTON, US: An email scam, which targets businesses with bogus invoices, has netted more than $214m from victims in 45 countries in just over one year...

23 Jan 2015 10:33

Sunday Times carries special edition of SA Home Owner magazine
Sunday Times carries special edition of SA Home Owner magazine

SA Home Owner magazine and the Sunday Times have collaborated to produce a special edition publication, to be distributed on 26 January...

23 Jan 2015 10:19

National key points - the list they didn't want you to see
National key points - the list they didn't want you to see

NEWSWATCH: A bid by the SA History Archive (Saha) and Right2Know Campaign has paid off. Here's The List, reports Mail & Guardian...

23 Jan 2015 09:00

[Trends 2015] We need more magical thinking
[Trends 2015] We need more magical thinking

Will this be the year of true integration, with digital woven seamlessly into campaigns and integrated into the fabric of all agencies?...

By Xolisa Dyeshana 23 Jan 2015 08:30

Andrew Kramer
[Trends 2015] Mobile advertising is 2015's 'media giant'

Mobile advertising has been steadily forging a stronghold in the media industry throughout 2014. Looking ahead to 2015, I forsee the continued trend of positive gains and ROI in the mobile social network ad space...

By Andrew Kramer 23 Jan 2015 08:10

Adrian Hewlett
[Trends 2015] The acquisition spree

Mergers and acquisitions of agencies across the digital, media and FMCG industry in South Africa continued unabated in 2014 and has revealed a much changed industry landscape for 2015...

By Adrian Hewlett 23 Jan 2015 08:00

Ian Henderson
Localising like a pro

You're thinking of setting up shop in a foreign country. At this point, the question needs to be asked - have you thought about adapting your products and marketing for local consumption (aka localisation)?...

By Ian Henderson 22 Jan 2015 15:25

Pictures tell 10 words
Pictures tell 10 words

Bright Creative Space, in Salt River, Cape Town, will host the one-day exhibition '10 Words 20 Artists Project' on 28 January 2015...

22 Jan 2015 14:55

[Trends 2015] Internal communication in 2015
[Trends 2015] Internal communication in 2015

The fundamentals of what internal communicators do will always be the same - shaping and curating conversations...

By Ilona Fookes: icandi CQ 22 Jan 2015 14:30

Have we left the media freedom debate too late?
Have we left the media freedom debate too late?

If you thought the murder of French media workers had little impact on the South African media landscape, Right2Know suggests you think again - prepare to take action with your pens and laptops...

By Leigh Andrews 22 Jan 2015 14:00

[Biz Takeouts Podcast] 119: Careers24 Sandcastle campaign and Mike Sharman
[Biz Takeouts Podcast] 119: Careers24 Sandcastle campaign and Mike Sharman

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Nadia Boucher Coombe and Mike Sharman...

22 Jan 2015 13:18

What the consumer credit stats really say about consumer spending
What the consumer credit stats really say about consumer spending

Rather than let the true findings of TransUnion's Consumer Credit index (CCi) fly over your head, we delved into the details...

By Leigh Andrews 22 Jan 2015 12:59

Guild international design fair to boost design exports in Africa, South Africa
Guild international design fair to boost design exports in Africa, South Africa

A leading supporter of design-driven economic growth, Southern Guild is putting the spotlight on the continent with Guild, Africa's only international design fair, in Cape Town from 25 February to 1 March...

22 Jan 2015 10:10

IMM endorses IAS' marketers' Masterclass Programme
IMM endorses IAS' marketers' Masterclass Programme

The IAS developed and created the Masterclass for Marketers Programme, which was created by the IAS for corporate marketers who value exposure to thought leadership on local and global marketing trends...

22 Jan 2015 09:38

Book now for IAB Digital Summit and Bookmarks
Book now for IAB Digital Summit and Bookmarks

With only 30 days left until the 2015 IAB Digital Summit and Bookmarks on 19 February, ticket sales are officially open...

22 Jan 2015 09:16

[Trends 2015] Great talent is a driver
[Trends 2015] Great talent is a driver

Selecting the correct medium in order to avoid waste is key to any campaign seeking to provide effective creative results...

By Odette van der Haar 22 Jan 2015 09:00

[NewsMaker] Julia Rutherford
[NewsMaker] Julia Rutherford

Rogue agency's executive creative director, Julia Rutherford, joined in late 2014. She believes advertising is the perfect home for our "dysfunctional" children who have to make sense of this hyper-world we now live in...

By Louise Marsland 22 Jan 2015 08:50

[Trends 2015] Don't be scared of advertising
[Trends 2015] Don't be scared of advertising

The brands that will stand out in 2015 will be those that leave the 'herd' behind. This is the view of Di Charton, managing director of the Red & Yellow School, who adds that the shape of advertising will continue to change...

By Diane Charton 22 Jan 2015 08:30

David Smythe
[Trends 2015] FCB's 20 macro trends for 2015

Brand storytelling, purpose-driven brand building and increasing choice are some of the mega-trends for 2015 identified by FCB Cape Town's strategy team in this exclusive presentation published on Bizcommunity.com first...

By David Smythe 22 Jan 2015 08:06

Muthambi vs Davis... Shock, horror, race
Muthambi vs Davis... Shock, horror, race

Minister Faith Muthambi has responded to an article on 19 January in Politicsweb by Gavin Davis, DA Shadow Minister of Communications...

22 Jan 2015 07:16

[Behind the Selfie] with... Ian Bredenkamp
[Behind the Selfie] with... Ian Bredenkamp

This week, we find out what's really going on behind the selfie with Ian Bredenkamp, MD of IBMedia and presenter on KFM and Cape Talk...

21 Jan 2015 14:00

[Biz Takeouts Lineup] 119: Careers24 Sandcastle campaign and Mike Sharman
[Biz Takeouts Lineup] 119: Careers24 Sandcastle campaign and Mike Sharman

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 22 January 2015, from 9-10am, as show host Warren Harding chats to Nadia Boucher Coombe and Mike Sharman...

21 Jan 2015 12:09

Mobile statements could replace snail mail
Mobile statements could replace snail mail

Organisations should step up their use of mobile communications to get their bills, statements and other vital communications to their customers, particularly given the unreliability of postal services in South Africa...

21 Jan 2015 09:45

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