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Biz Takeout's

Episode 171: Agency focus - The Fixer Company

Date: 21 Apr 2016
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UNITED KINGDOM

New ad campaign against palm oil
New ad campaign against palm oil

A new advertising campaign on the London Overground network is aiming to educate the British public about how everyone's daily routine is destroying the rainforest...

22 Apr 2016

UNITED STATES

Hicks Crawford
ConnectPal, others offer new content monetisation strategies

With more than 3 billion global users, the internet has proven to be the most prevalent and relevant communication tool. The Internet has also changed the way consumers enjoy, share and demand content...

By Hicks Crawford 21 Apr 2016

MEXICO

McCann Mexico, L'Oréal Paris campaign allows colour-blind men to see lipstick red
McCann Mexico, L'Oréal Paris campaign allows colour-blind men to see lipstick red

According to the Colour Blind Awareness NGO, 1 out of 12 men cannot see the colour red because they are colour-blind...

21 Apr 2016

GREECE

WPP subsidiary acquires 100% of TNS ICAP in Greece
WPP subsidiary acquires 100% of TNS ICAP in Greece

The global operating network TNS, part of the WPP Group, has added the remaining 49% of shares in Taylor Nelson Sofres ICAP Market Research (TNS ICAP), a leading market research agency in Greece, giving it 100% ownership...

20 Apr 2016

UNITED STATES

Naseem Javed
Sobriety of oil-addicted nations

The world is just not going to stop neither for a single leader nor for groups of nations..?

By Naseem Javed 20 Apr 2016

SOUTH KOREA

Young Stars AD Competition 2016 offers students mentorship in ad industry
Young Stars AD Competition 2016 offers students mentorship in ad industry

Young Stars AD Competition 2016, reportedly the first student advertising competition of its kind in the world, gives students the chance to get ahead in the advertising industry by taking part in a unique mentoring programme...

19 Apr 2016

GLOBAL

US study predicts PR industry will approach $20bn by 2020
US study predicts PR industry will approach $20bn by 2020

The USC Annenberg Center for Public Relations has released an executive summary of its Global Communications Report, which predicts the worldwide PR agency business will grow from its current estimated size of $14bn to $19.3bn...

18 Apr 2016

UNITED STATES

Twitter hires new exec in bid to win China advertisers
Twitter hires new exec in bid to win China advertisers

SAN FRANCISCO - Twitter introduced a new head of operations for what it calls Greater China despite still being banned in the mainland, as it attempts to boost already booming advertising...

18 Apr 2016

UNITED STATES

How to be a successful smartphone reviewer
How to be a successful smartphone reviewer

In order to become a successful tech reviewer, you must keep up-to-date with the latest technology that hits the market...

By Hicks Crawford 15 Apr 2016

UNITED KINGDOM

New event features at TV Connect 2016
New event features at TV Connect 2016

TV Connect, one of the world's leading events in connected entertainment has unveiled new event features to the upcoming TV Connect 2016, taking place from 26-28 April at ExCeL London...

15 Apr 2016

UNITED KINGDOM

LIA selects Design & Package Design jury president
LIA selects Design & Package Design jury president

London International Awards (LIA), has announced its Design & Package Design jury president for 2016, Pum Lefebure, co-founder & CCO of Design Army in Washington, DC...

13 Apr 2016

SOUTH KOREA

Ad Stars Korea welcomes international entries to free festival
Ad Stars Korea welcomes international entries to free festival

Ad Stars, based in Busan, South Korea, is one of the fastest growing advertising festivals in Asia, as it is free to enter most categories, which makes it accessible to agencies big and small...

12 Apr 2016

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