MONTREUX, SWTIZERLAND: Agency Jeopardy is back! The event organisers have unveiled the first five sessions that will shape The Festival of Media Global 2013 conference agenda. Last year's Agency Jeopardy session included debate with Jack Klues, Mainardo de Nardis and Stephen Allan - with Steve King winning the prize! In 2013, questions will be set exclusively by the World Federation of Advertisers.
Other sessions will include:
Algorithm vs The Man Machines revolutionised the auto industry, cutting costs and optimising output. Is the media industry ready for a future where an algorithm makes all the buying decisions and the media planner becomes a thing of the past?
I Sync Therefore I Am Leaders in human technologies, artificial intelligence and data capture discuss the 'quantified self' and how new transactional bonds are being forged between product, consumer and marketer.
Don't Stop The Music Bands and brands is nothing new, but the landscape is radically changing. Hear the latest developments in brand and music integration and why getting in the top 100 isn't as straightforward as it seems.
Clicks And Mortar What is the definition of a retailer? Retailing pioneers share the stage with global media heavyweights to discuss a new business model where the media owner manages the customer transaction and the retailer provides the content that is the definition of a retailer. Retailing pioneers share the stage with global media heavyweights to discuss a new business model where the media owner manages the customer transaction and the retailer provides the content
Early bird booking: Today! Awards entry deadline: 1 February 2013 Conference & Awards: 28-30 April 2013
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