In a creative approach to a Christmas toy drive, a large Coca-Cola branded Christmas Cracker, measuring 1.5 by 6 metres, will be positioned at the Wheel of Excellence at the V&A Waterfront from 28 November until 9 December 2011. Visitors to the V&A Waterfront are encouraged to bring along toys which they can donate by placing them through a shoe box sized slot in the cracker.
All the toys collected during this time will be donated to the Tehillah Community Centre in Elsies River. The centre renders a holistic service to people facing socio-economic challenged situations such as poverty, unemployment, TB and HIV/AIDS. It provides TB and HIV/AIDS preventative programmes and an open door to victims of abuse, especially women and children. They also run various youth development outreach programmes in the community. There are currently 101 children housed at Tehillah who would benefit from some Christmas cheer.
Comments Chantelle Kidd, marketing executive at the V&A Waterfront: "The giant cracker fittingly joins the Coca-Cola Crate Man at the V&A Waterfront this year. We are privileged and honoured to support an initiative that will benefit the community in which we operate directly and gladly give the cracker pride of place at the heart of the V&A Waterfront's most highly visible and visited area."
