Marketing & Media news

Subscribe to industry newsletters


Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Marketing & Media news

Afrifresh's innovative business model supports 22 farms

23 Nov 2012 11:40
Freshplaza.com website reports that South African fresh fruit producer Afrifresh Group has developed a powerful integrated agricultural business model that is improving farming and export efficiency in Africa. According to Afrifresh's new development director Roy Fine, the company has developed from a citrus and grape export agency enterprise into a truly international integrated agricultural business with offices around the world.
Afrifresh's innovative business model supports 22 farmsAfrifresh has a portfolio of 22 primarily citrus and grape farms that are spread across South Africa and supported by a comprehensive centralised management framework that provides high levels of expertise. The farm configuration is deliberately designed to reduce climate related risk. This, Fine says, is where the strength of the Afrifresh business lies - "We've taken all ... administrative functions into a central point at head office so the farm managers can focus purely on product quality and tonnage production."

According to Fine, the strategy going forward is to grow and diversify the business. "We have recently acquired significant farm holdings in Zimbabwe where we're growing a variety of new products, and we are planning to expand further into sub-Saharan Africa." Significant investment has also been made into the farming side of the business in terms of the latest product varieties, cold storage facilities, packing houses, equipment, support, training and materials, Freshplaza.com website says.

Read the full article on www.freshplaza.com.
    
 
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News