Marketing & Media news

South AfricaYour industry

Focus on digital marketing


Content marketing download

Bizcommunity's special Focus On CONTENT MARKETING is now available in a downloadable PDF.

Content Marketing PDF >>
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Marketing & Media news

West Rand's Berge en Dale named as Argus seeding race

14 Dec 2012 06:26
The Optimum Berge en Dale Classic has been named as the newest seeding event for the 2014 Cape Argus Pick n Pay Cycle Tour, which is a 97km event starting from Silverstar Casino, Muldersdrift on 9 February, 2013.
"It's perfectly placed on the calendar as it gives riders a full month to recover for the Cycle Tour," said race organiser Wynand de Villiers.

"We're really chuffed to have been awarded this honour. It's taken many years of hard work."

De Villiers, who has run the event for the past four years, said it was an especially proud moment for race founder Wouter van Wyk, who started it as a fundraiser for his Weltevreden Hervormde Kerk congregation.

"The race has grown from 1100 to 2500 riders since we took it over. We naturally expect many more participants now that it is officially a seeding event."

With four big climbs en route, the 14th edition of the Berge en Dale certainly lived up to its name and would be a fantastic fitness barometer, said De Villiers.

The closest in terms of difficulty

"Strong climbers usually come to the fore on the undulating course. Of all the big races leading up to the tour, I believe it's the closest in terms of difficulty."

De Villiers said that the route began with the well-known Hillsnacks ascent, which used to be a category-four climb in the Rapport Tour. "It's a six-kilometre monster with a 7% gradient.

"The final climb back to the R28 doesn't have a name, but it's a backbreaker with just 10 kilometres to go."

And just when they thought the worst was over, he said that riders encountered the sting in the tail. "The short uphill drag along the highway to the finish is pure torture after 97 kilometres of hard riding."

But those were the only perils to worry about, said De Villiers. "The surface is good throughout and the roads are nice and quiet.

"We get a lot of assistance from Mogale City traffic officers and the race has a reputation for being one of the safest in Gauteng."

De Villiers said the Cansa Powerade Lost City Cycle Classic was the only other event to gain seeding status. "They do great things for the Cancer Association, so I'm thrilled for them."

Enter the main event or 55km option online at before 28 January.

For more information, contact the race office on +27 (0)76 621 1807 or email .
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. will disclose authors' IP addresses to authorities if compelled to do so by a court of law.