Bain's Cape Mountain Whisky is proudly South African and crafted at The James Sedgwick Distillery in the Boland town of Wellington.
According to Marcel Swain, brand manager of Bain's Cape Mountain Whisky, the partnership is a natural fit which will allow both brands to offer consumers and the trade an opportunity to experience the special flavours and personality of the Cape in a unique fashion.
"The Nashua Mobile Cape Cobras are the current champions of the domestic one-day competition, with ten players representing South Africa, whilst Bain's Cape Mountain Whisky is South Africa's first 100% single grain whisky. It has just achieved its third consecutive gold medal from the International Wine and Spirits Competition held in London," Swain says.
"The cricket team combines the best of the Western Cape and Boland, while Bain's Cape Mountain Whisky combines the impact of the best of local grain with a unique double maturation to create a distinctive taste. By creating a synergy between the local cricket talent and the craftsmanship of a locally produced premium whisky, the result can only provide exciting opportunities for both brands."
